Radioshack's First Fort Worth Concept Storeto Open in Sundance Square Commerce Building
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Radioshack's First Fort Worth Concept Storeto Open in Sundance Square Commerce Building

Downtown Fort Worth, Home of Radioshack Headquarters, Welcomes the Company's Latest Technology Playground

FORT WORTH, Texas - Aug. 8, 2013 // PRNewswire // - RadioShack and Sundance Square announced today that RadioShack, the Fort Worth-based retail leader in personal and mobile technology products and services, will open one of its new brand concept stores in Sundance Square's new Commerce Building in downtown Fort Worth, Texas. RadioShack is opening a select number of these high-touch stores filled with interactive features and playful experiences in high traffic and high profile locations as part of the company's emphasis on reinvigorating its stores and repositioning the brand.

The new concept store is projected to open in October 2013 – just prior to the grand opening of the Sundance Square Plaza and in time to help those who work and play downtown with their holiday shopping. It will feature the most in-demand products, brands and technology to deliver a more interactive and engaging experience for the consumer. The Fort Worth concept store will join several other concept locations in California, Massachusetts, New York and New Jersey.

"We are incredibly excited to open a RadioShack concept store in our hometown, which also happens to have one of the most dynamic downtowns in the country. This store will be our showcase in Texas," said Joe Magnacca, chief executive officer of RadioShack. "Sundance Square is a perfect social location that encourages people to browse, shop and enjoy, which works for an interactive store experience. Its very important for us to bring our high-touch concept to Fort Worth and have a presence in our community. We are proud to be here."

Also significant to RadioShack's strategy has been its work at another Fort Worth store on Camp Bowie Boulevard. The store has been dubbed the "living lab" and serves as the format and testing ground for a scalable store design that will be rolled out to select RadioShack stores in the coming year. This "low touch" approach delivers a more shoppable store requiring minimal investment for maximum impact.

"RadioShack is a great addition to Sundance Square and we are pleased the company chose to be here," said Johnny Campbell, president and CEO of Sundance Square. "With the addition of RadioShack, this will nearly complete the leasing in the Commerce Building. The new concept store will fill a niche for downtown residents and shoppers alike. Supporting them as they revitalize their brand is important for all of us."

The signing of RadioShack's lease nearly marks the completion of available space in the five-story Commerce Building. Other tenants include new restaurants Del Frisco's Grill and Bird Cafe as well as Silver Leaf Cigar Bar on the street level and law firm Shannon, Gracey, Ratliff and Miller, LLP fulfilling the top three floors.

This RadioShack store will be 2,357 square feet and will be located at 426 Commerce Street.

About Sundance Square

Located in the heart of downtown Fort Worth, historic Sundance Square is a 35-block commercial, residential, entertainment and retail district where people work, live, shop and dine. Sundance Square's beautiful landscaping, red-brick streets and turn-of-the-century buildings make it a pedestrian's delight. Named after the famed Sundance Kid, who used the Fort Worth area as a hideout, Sundance Square has been hailed as a monumental achievement in urban redevelopment.

Sundance Square is comprised of restaurants, three live theatres, an AMC movie theatre, Bass Performance Hall, two museums, three art galleries, numerous retail shops and boutiques, as well as two upscale residential complexes, and some of Fort Worth's prime office space. More information about Sundance Square can be found at

About RadioShack Corporation

RadioShack (NYSE: RSH) is a leading national retailer of innovative mobile technology products and services, as well as products related to personal and home technology and power supply needs. RadioShack® offers consumers a targeted assortment of wireless phones and other electronic products and services from leading national brands, exclusive private brands and major wireless carriers, all within a comfortable and convenient shopping environment. RadioShack employs approximately 30,000 knowledgeable and helpful sales experts globally. RadioShack's retail network includes more than 4,300 company-operated stores in the United States, 270 company-operated stores in Mexico, and approximately 1,000 dealer and other outlets worldwide. For more information on RadioShack Corporation, please visit; to purchase items online, please visit RadioShack® is a registered trademark licensed by RadioShack Corporation.

Media Contacts:

RadioShack Media Hotline

Sundance Square
Carolyn Alvey
Aardvark Communications

SOURCE RadioShack Corporation



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