Taco John's Tests New Restaurant Design to Trim Operator Costs

July 30, 2013 - Developers in Cheyenne, Wyoming, were shying away from the small parcel of land with the irregular shape on Dell Range Boulevard. But when the development team at Taco John's looked at the location, they saw the opportunity to test a new building concept for their quick service Mexican restaurant chain.

“It’s on a great traffic corridor and across the street from a brand new McDonald’s. It offers great visibility. But the lot is small,” says Dan James, Chief Development Officer for Taco John’s. “So we decided to test a small building, forego the inside seating and focus on the drive-thrus next to a very busy street.”

Seating inside the new restaurant accommodates seven customers. Outside, two drive-thru lanes and order stations improve traffic flow while feeding into a single pick-up window.

“We believe this building design will, in the long term, save money for our franchisees,” says James. “It gives us the opportunity to cut costs for franchisees and still be able to maintain really good sales levels. And it opens the door to markets across the country that we would have turned down previously because the real estate wasn’t cost effective.”

James plans to test the smaller footprint model with as many as five locations over the next year and a half. The early results, however, are promising on Dell Range Blvd. Since opening in June 2013, sales numbers have been strong with nearly two thirds of the business coming through the drive-thru.

About Taco John's

Taco John's operates and franchises over 400 quick-service restaurants in 25 states. Independently owned and operated, the business opened its first restaurant in 1969. Taco John's prides itself on serving generous portions, menu items prepared fresh to your order, high quality ingredients and special West-Mex® recipes, seasonings and sauces. For more information, visit www.tacojohns.com.

SOURCE:  Taco John's

Contact:

Renée Middleton
Vice President of Marketing
Taco John's
1-800-854-0819 ext. 143
RMiddleton@tacojohns.com
TacoJohns.com

 

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Chronic Tacos
Chronic Tacos is a California inspired authentic Mexican grill that celebrates the individuality of our customers. We have developed restaurants...
Hungry Howie's Pizza
Hungry Howie's is currently EXPANDING! Top Markets are available for single or multiple unit development. Get the EDGE over the competition with...
Oxi Fresh
OXI FRESH is a GREEN Carpet Cleaning Franchise and one of Entrepreneur's "101 Best Franchises to Run From Home." Excellent recurring...
Sbarro, LLC
An award-winning franchise company, Sbarro is known for selling XL NY pizza by the slice with dough made in-house daily & 100% Whole Milk...
ZIPS Dry Cleaners
ZIPS, since 1996, began as eight dry cleaners in the Baltimore-Washington, D.C., metro area and has grown to more than 40 stores. Find out more.
Share This Page

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.