Crosby|Wright Named Agency of Record for CarePatrol
Arizona based senior housing referral service selects top public relations agency to represent business.
SCOTTSDALE, Ariz. - Aug. 19, 2013 // PRNewswire // - CarePatrol, an Arizona based senior housing referral service and three time winner of the prestigious FBR50 franchise satisfaction award, announced today that it has appointed Crosby|Wright, a top tier public relations and advertising agency, as its public relations and marketing agency partner of choice. The rapidly expanding senior placement franchise has added more than fifteen new franchisees to its system in the past six months and expects to open one new franchise every ten days in 2013.
"We are growing as one of the most predominant assisted living placement franchises in the nation," said Chuck Bongiovanni, CEO of CarePatrol. "This partnership with Crosby|Wright comes at a crucial time for us."
Together, Crosby|Wright and CarePatrol will develop brand strategy and creative messaging approaches through public relations and events within key targeted sectors.
CarePatrol prides itself in easing the stress and guiding families through the difficult process of selecting proper long-term care for older adults. From assessing the senior's lifestyle needs, speaking with doctors and reviewing medical history, to personally taking families through high-ranking facilities, CarePatrol meets each client's medical, physical, financial and geographic needs for their new home search. CarePatrol has a database of thousands of care facilities in each person's geographical area and all facilities are subject to rigorous pre-screening inspections. Before matching seniors to facilities, CarePatrol vigilantly reviews state-issued evaluations and care violation reports to ensure only the highest ranking homes are selected.
"We now have 55 locations in more than 20 states. Our innovative approach to long-term care has positioned CarePatrol as a leading pioneer in the industry," said Bongiovanni.
Established in Arizona in 1994, CarePatrol is a free senior housing referral service that assists older adults and their families in selecting and transitioning into assisted living homes, Alzheimer's disease and dementia care facilities and coordinating in-home care needs. Analyzing and evaluating yearly state-issued reports for nearly 2,000 assisted living homes, CarePatrol only does business with the highest quality facilities within its proprietary rating system. As a rapidly expanding franchise company with 55 locations around the nation, CarePatrol's innovative and unprecedented approach to long-term care has positioned the company as a pioneer in the industry. Learn more at www.carepatrol.com.
Based in Scottsdale, Ariz., Crosby|Wright is a full-service integrated public relations and advertising agency with a focus on luxury brands. With more than 20 years in the industry, the agency brings clients the recognition they deserve. With expert strategic planning and implementation, Crosby|Wright has a proven track record in building strong brand awareness, increasing recognition and ultimately driving business success. For more information on Crosby|Wright, please visit www.crosby-wright.com or call 480-367-1112.