August 19, 2013 // Franchising.com // TAMPA, FLA - World of Beer (WOB), a thriving beer-centric tavern boasting an extensive collection of beers from around the globe, is excited to announce its partnership with San Diego-based Stone Brewing Co. for a 'Stonehenge Simul-Tapping' event. Stone recently brewed an exclusive beer for the event, which will be served at participating World of Beer locations on Aug 22, 2013.
For the simul-tapping event, Stone Brewing Co. recreated a beer previously only available at the brewery and revived it solely for this World of Beer event. Stone Ruination Grapefruit Slam is Stone Ruination IPA dry-hopped with grapefruit peel to enhance the citrus notes and over the top hop character this beer is known for.
Stone Brewing Co. was established in 1996 by Greg Koch and Steve Wagner in North County San Diego. Since that time, Stone Brewing has become the 10th largest craft brewery in the United States, is distributed in 40 states and owns two farm-to-table restaurants and a farm in Escondido, Calif.
“I had an opportunity to try Ruination Grapefruit Slam and was blown away!” said Marc Sawyer, Director of Brewery and Distributor Relations at World of Beer Franchising, Inc. “As huge fans of Stone Brewing Co., we're honored and excited to put on this simul-tapping event with them and look forward to sharing the exclusive brew with all of our guests.”
“Partnering with the various World of Beer locations for the simul-tapping event is going to be fantastic,” said Stone Brewing Co. Director of National Sales Jason Armstrong. “Not only do we have multiple locations participating, we are tapping a truly unique beer crafted specifically for this event. We hope our fans will come out to each location and help us celebrate the unique occasion.”
For the 'Stonehenge Simul-Tapping,' participating World of Beer locations will tap the exclusive brew at the same time at 7pm (EST), 6pm (CST), 5pm (MST) and 4pm (PST) on Aug 22nd. Along with Stone Ruination Grapefruit Slam IPA, the following year-round release beers will also be available depending on location: Stone Ruination IPA, Stone Pale Ale, Stone IPA, Stone Levitation Ale, Arrogant Bastard Ale, Stone Cali-Belgique IPA, Stone Sublimely Self-Righteous Ale and Stone Smoked Porter. Limited items will vary at each World of Beer location, adding to a strong lineup of Stone Brewing Co. beers that will also differ by location.
“We're excited for this event because Stone Brewing Co. is a fantastic company, and with them we are able to offer something unique and exciting to all World of Beer guests,” said World of Beer CEO Paul Avery. “They have crafted an amazing beer specifically for us, and we couldn't be more honored.”
The 'WOB Culture' is unlike any other. The specially trained staff has completed an extensive, two-week beer school, and are on-hand to guide customers through the World of Beer experience centered around a global menu of beverages, live music and televised sports.
WOB steadily rewards its customers by offering a Loyalty Club Program that enables them to earn points on trying different beers. Guests earn one point for every different beer purchased at WOB, gaining them access, appreciation and rewards. The program is available to all guests, and is easily accessible through the app (available for iPhone and Android smartphones). It's the WOB culture in the palm of your hand.
WOB was founded in Tampa, FL in 2007. Currently, 45 taverns are open in 14 states (FL, AL, VA, TX, WI, OH, IL, NC, GA, AZ, CO, SC, MI and WA). Locations to follow are New Brunswick, NJ, Brandon, FL and The Villages, FL.
World of Beer is an uncommon establishment where the experience is as essential as the product. Centered around a global selection of craft beer, delicious “tavern fare” and live music. It is important that a broad spectrum of patrons, from the beer aficionado to the casual beer fan, can enjoy the best beers on the planet and increase their beer knowledge in a comfortable and upbeat setting. Visit www.wobusa.com.
Known for its bold, flavorful and largely hop-centric beers, Stone Brewing Co. has been brewing in North County San Diego since 1996. Founded by Greg Koch and Steve Wagner, Stone is the 10th largest craft brewer in the United States—a position it achieved without paid advertising, discounting or compromised standards. In addition to brewing, Stone owns two eclectic farm-to-table restaurants—Stone Brewing World Bistro & Gardens – Escondido and Stone Brewing World Bistro & Gardens – Liberty Station—and Stone Farms, an organic farm located near the brewery which grows produce for the restaurants. Stone also operates an off-site events company, Stone Catering, as well as Stone Distributing Co., which distributes more than 30 craft beer brands throughout Southern California. For more information on Stone Brewing Co., please visit stonebrewing.com or the company's social media sites: Twitter, Facebook, Instagram, Google+, YouTube and The Stone Blog.
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SOURCE World of Beer