ATLANTA - Aug. 22, 2013 // PRNewswire // - Fresh To Order (f2o), the fast-fine restaurant pioneer, announces its growth in Tennessee with territory launches in Knoxville and Nashville as well as continued expansion in Chattanooga where the chain currently operates one company-owned unit.
Fresh To Order recently signed a development agreement for Knoxville with MRG Southeast, LLC. Craig and Caterina Mason, co-owners of MRG, are experienced multi-unit foodservice operators with real estate holdings in Knoxville. Frequent guests of f2o's Chattanooga location, they loved the food and saw the concept's growth potential.
Fresh To Order also signed a lease at Elliston 23 (2300 Elliston Road), a new mixed-use development in the vibrant West End area of Nashville. This 2,900 square foot restaurant with a 500 square foot patio is scheduled to open in December of this year.
Tennesseans have embraced Fresh To Order's concept - fine dining flavors and service at fast casual prices. As a result, Panos and his team are actively seeking at least eight additional locations in Nashville, Knoxville and Chattanooga.
Overall, Fresh To Order plans to double in size by 2014 with continued growth in the Southeast and expansion into the mid-Atlantic and Midwestern states. Demand is growing for restaurants such as f2o that offer a wide variety of freshly prepared dishes made with high quality ingredients and available at affordable prices. According to research experts The NPD Group, freshness and menu choice are increasingly the top drivers of restaurant selection, replacing price and deals.
For more information on Fresh To Order, visit www.freshtoorder.com or www.f2ofranchise.com.
Founded in 2006 by Pierre Panos, Fresh To Order (f2o), the pioneer of the innovative, "fast-fine" restaurant segment, combines the quality of food found in casual fine dining with the operating platform and price point of fast casual. Founded on the vision of "Incredible Food, Service and Facilities", f2o serves a menu of freshly prepared entrees, Panini sandwiches, soups and salads in under 10 minutes for around $10. Quickly becoming one of the industry's most admired concepts, the brand was recently named one of NRN's Top 50 Breakout Brands, QSR's Best Franchise Deals and NRN's Hot Concepts! For up-to-the-minute information join us on Facebook, or visit www.freshtoorder.com.
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SOURCE Fresh To Order