Tide Dry Cleaners Continues Growth, Opens First Location in Chicago Area

Naperville, IL Franchise Extends the Tide Dry Cleaners Promise to Change Dry Cleaning for Good

NAPERVILLE, Ill. - (BUSINESS WIRE) - Vequity, LLC in collaboration with Procter & Gamble (P&G) opened a Tide Dry Cleaners® store in Naperville, IL, the first location in the Chicago area. The store applies Tide’s 60 years of fabric-care experience, GreenEarth® cleaning technology and concierge services to meet customers’ needs.

“We are excited to join the franchise system and bring the amazing Tide Dry Cleaners experience to the residents of Naperville. Once customers try us, we believe they will love the many differences offered compared to other dry cleaners,” said, Raj Patel, Tide Dry Cleaners Franchisee of Naperville.

The new Naperville store will host a public grand opening event on Saturday, August 24th.

The Tide Dry Cleaners system includes the convenience of drive-thru concierge services and access to the “Tide Dry Cleaners Anytime” offering, which allows 24-hour pick-up and drop-off. Through its partnership with GreenEarth, and utilization of Tide® fabric care cleaning solutions for wet and dry cleaning, Tide Dry Cleaners offers cleaning technology to care for a range of garments and textiles. “This location is off to the fastest start we have seen in the Tide Dry Cleaners network. The positive response we have received from customers has been outstanding. We are happy to hear customers validate we really are changing dry cleaning for good,” said Andrew Gibson, Tide Dry Cleaners Brand Manager.

“We are so happy to welcome Vequity to the Tide Dry Cleaners family. We join them in celebrating the opening of their first Tide Dry Cleaners location in Naperville and trust this will be a strong partnership servicing the people of Chicago,” says Jeff Wampler, CEO, Agile Pursuits Franchising, Inc., a subsidiary of Procter & Gamble.

About Tide Dry Cleaners®

For 65 years, Tide laundry detergent has been caring for the clothes of American families. Tide Dry Cleaners is an innovative extension of the Tide brand, providing superior service that customers want. The franchise system is expanding across the United States. For more information on the Tide Dry Cleaners business or franchising opportunities, visit: http://www.tidedrycleaners.com.

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About GreenEarth® Cleaning

GreenEarth® was founded in 1999 by industry-renowned dry cleaners, Jim Barry, Ron Benjamin, and Jim Douglas. GreenEarth technology is licensed by more than 1,300 dry cleaners worldwide. For more information, visit www.greenearthcleaning.com.

Contact:

For Procter & Gamble
Jayland Wheeler
913-562-3445
externalrelations@tidedrycleaners.com

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