August 23, 2013 // Franchising.com // LOUISVILLE, Ky. - Licensees Kent and Matt Hatfield will open the doors to Louisville’s third Zaxby’s restaurant this Monday. The new restaurant is located at 10715 Dixie Highway, near Kroger. A Southeast favorite for chicken fingers and wings, Zaxby’s will operate Sunday through Thursday from 11 a.m. to 9 p.m., with drive-thru open until 10 p.m., and Friday and Saturday from 11 a.m. to 10 p.m., with drive-thru open until 11 p.m.
“We’re very pleased to bring Zaxby’s to the Valley Station-PRP area of Louisville,” said Matt Hatfield. “Zaxby’s has built its reputation and loyal following by providing excellent service and great-tasting food, and we plan to carry on that tradition with this new, convenient location.”
The new 3,742-square-foot location will seat 86 in Zaxby’s unique design - a bright, open interior décor complemented by custom vintage prints and school memorabilia. Zaxby’s also offers drive-thru services to meet the needs of customers on the go.
The Hatfields believe the restaurant - from the atmosphere to the service - will exceed community expectations. “We’ve assembled a great group of team members who will deliver on the Zaxby’s mission to ‘consistently create encore experiences that enrich lives one person at a time,’” said Matt Hatfield.
The new location will be the third for Jefferson County, and the 21st for the Bluegrass State.
Zaxby’s currently operates more than 580 locations in 13 states - Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia.
An alternative to fast food, Zaxby’s offers prepared-at-order chicken fingers, wings, sandwiches and salads. Zaxby’s most popular items are its hand-breaded Chicken Fingerz and Traditional or Boneless Wings, smothered in a choice of nine sauces with names like Wimpy, Tongue Torch, Nuclear and Insane.
The menu also offers innovative Zappetizers like Tater Chips, Spicy Fried Mushrooms and Fried White Cheddar Bites, as well as a variety of Party Platterz perfect for any family gathering or special occasion.
The House, The Blue and The Caesar. All of Zaxby’s Zalads offer more chicken, unique ingredients, such as French-fried onions, fresh veggies and juicy tomatoes, and are larger than most salads offered elsewhere. Each is prepared with chicken, three kinds of lettuce and a variety of toppings. Zalads are assembled at the time the order is placed, versus being pre-made and stored in a cooler.
Additionally, Zaxby’s offers a new line of premium milkshakes, including the popular Birthday Cake and Banana Pudding Milkshakes and the new Chocolate Cookie Milkshake. They are rich and creamy, hand-blended, and are topped with whipped cream.
An alternative to fast food, Zaxby’s offers its guests prepared-at-order Chicken Fingerz, Traditional or Boneless Wings, sandwiches, Zalads and Zappetizers, along with a variety of nine sauces ranging from Wimpy and Tongue Torch to Nuclear and Insane. Childhood friends Zach McLeroy and Tony Townley hatched the Athens, Ga.-based chain in 1990 to provide a fun, relaxing atmosphere that would keep guests coming back for more. Zaxby’s ranked number one in the chicken segment and number five in the nation for total sales by Technomic in the 2012 Top 150 Fast-Casual Chain Restaurant Report. Consumers ranked Zaxby’s as the Most Craveable Fast Casual in America, in Technomic’s Consumer Brand Metrics program, and the chain was listed as one of the 12 Best Franchise Deals in 2013 by QSR Magazine. In honor of the thousands of children the restaurant chain serves every year, Zaxby’s is a proud supporter of Make-A-Wish®. The company operates more than 580 locations in 13 states, including Alabama, Arkansas, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia. For more information, please visit zaxbys.com, zaxbysfranchising.com, facebook.com/zaxbys or follow on Twitter @Zaxbys.