DOHUK, Iraq - August 27, 2013 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) has signed an agreement with Mase Co LLC, a company managed by Brilliant Role Group, to open a new-build Sheraton hotel in Dohuk, in the Kurdistan Autonomous Region in northern Iraq. Scheduled to debut early next year, the Sheraton Dohuk Hotel will be the first of four new Starwood hotels to open in Iraq after 20 years, and will be the first internationally-branded hotel in the emerging city of Dohuk.
“We look forward to a long-term partnership with Mase Co as we enter into our first hotel development together with the introduction of the Sheraton brand into Dohuk,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “We are proud to be part of the development of this important region in Iraq as we bring a new level of hospitality to the local community and to international travellers.”
Zakaria Abdulla, Chairman of Brilliant Role Group said, “We are excited to work with Starwood to bring its world-class Sheraton brand to Dohuk. As Dohuk continues to grow as an emerging city in the Middle East, there will be a strong demand for an international hotel brand such as Sheraton. The signing of Sheraton Dohuk Hotel is in line with our vision to support the development of the Kurdistan region as a key business destination.”
Situated in Dohuk on the border of Turkey, the 202-room Sheraton Dohuk Hotel will be ideally located at the top of a hill with stunning views overlooking the entire city and nearby mountains. The hotel will feature an all-day dining venue, a signature restaurant, and four lounges. Sheraton Dohuk Hotel is set to become the choice gathering place for business travellers, offering extensive meeting and event space, including three ballrooms for special events.
The hotel will feature the brand’s signature Link@Sheraton® experienced with Microsoft®, Sheraton Club Lounge and Sheraton Fitness® by Core Performance™, designed exclusively for Sheraton guests through its partner Core Performance. All guest rooms will feature the all-white Sheraton Sweet Sleeper® bed, designed to meet AAA’s Five Diamond Award® criteria. Guests can also pamper themselves in Sheraton Shine Spa.
“Sheraton continues to be a first-mover into many new markets around the world, and remains a popular choice for owners and developers in both primary and secondary markets,” added Bart Carnahan, Senior Vice President, Acquisitions & Development, Starwood Hotels & Resorts, Europe, Africa and Middle East. “As part of our global growth strategy, we seek new frontiers for our brands, and the signing of Sheraton Dohuk Hotel marks a significant milestone as we look for the right expansion opportunities in Iraq and throughout the Middle East.”
Sheraton Dohuk will mark Starwood’s re-entry into Iraq, which will be followed by the opening of Sheraton Erbil Hotel, Aloft Erbil and Four Points by Sheraton Erbil in the capital of the Kurdistan Autonomous Region in 2015.
Starwood currently operates nearly 50 hotels in the Middle East and continues to strengthen its long-established position as one of the leading luxury hotel operators in the region, with plans to open over 30 hotels in the next few years.
Sheraton helps guests make connections at more than 400 hotels in nearly 70 countries around the world and recently completed a $6 billion global revitalization and is now in the midst of an $8 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with 1,162 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.
Brilliant Role Group practices its activities in the innovative fields of construction development, investment, and trading. Our high standards and the quality of our projects have been demonstrated through the several successful projects we have executed in the past. BRG’s mission is to develop the fields of trading and investment in Kurdistan Region and to activate the potency of the experts and specialized individuals inside the country and abroad. We intend to accomplish this through the altering of new labels and plans, and the construction of the systems of the work of the company. Our desire is to produce results that are in line with the new identity of a modern age in this innovative industry.
Source: Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels and Resorts, Middle East
97150 506 8465
Regional Public Relations Manager