Free Doughnuts To First 100 at Krispy Kreme Roswell Grand Opening Celebration

12am September 10th Grand Opening of New Krispy Kreme Alpharetta Hwy

WINSTON-SALEM, N.C. - Sept. 3, 2013 // PRNewswire // - At 12:00am,the morning of Tuesday, September 10, 2013, residents of Roswell, Georgia and surrounding communities are invited to a grand opening celebration of the Krispy Kreme Doughnut Factory at 10781 Alpharetta Hwy Roswell, Georgia 30076. The first 100 guests in line will receive free doughnuts for a year, commemorative t-shirts and tasty prizes. Excludes drive-thru.

"We are extremely excited to bring this newly constructed and updated shop to our loyal Roswell area doughnut and coffee fans," says Cindy Bay, SVP of US Franchises and Company Stores for Krispy Kreme.

The approximately 2,500 square foot location with a drive-thru will feature more than a dozen varieties of Krispy Kreme's one-of-a-kind doughnuts, including the signature hot Original Glazed® , as well as a complete menu of Krispy Kreme Chillers®, iced beverages and Krispy Kreme Signature Coffee Blends.

The new Roswell location will replace Krispy Kreme's existing Atlanta Street location. Hours of operation will be Monday through Sunday, 6:00 a.m. to 11:00 p.m. Drive thru will be open 24 hours.

Doors open at 12:00am, Tuesday, September 10. Get there early for a chance to win one of these sweet prizes:

  • One free dozen Original Glazed® doughnuts every week for a year to the FIRST customer in line.
  • Customers 2 through 100 receive one free dozen Original Glazed® doughnuts every month for a year;
  • AND, the first 150 customers in line will receive a commemorative Grand Opening t-shirt.

Additional September 10 Grand Opening Day Activities Include:

  • 6am:  First 100 will receive one coffee travel mug and frequency card for special "Buy five coffees, get one small cup FREE."
  • 11am: Ribbon Cutting Ceremony.

Be among the first to see the Hot Light go on at the new Roswell, GA Shop. Download the Krispy Kreme Hot Light app www.hotlightapp.com to get Hot Light alerts and store directions from your smartphone.

Follow the grand opening activities on Facebook and live on Twitter #KrispyKremeLive.

About Krispy Kreme

Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed(R) doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme can be found in over 770 locations around the world. Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is listed on the New York Stock Exchange. Visit us at www.KrispyKreme.com.

SOURCE Krispy Kreme Doughnut Corporation

Contact:

Lafeea Watson
O: 336-726-8878
C: 336-653-0152
lwatson@krispykreme.com

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