Senior Helpers' CEO Named President of the Home Care Association of America

Peter Ross, co-founder and CEO of Senior Helpers, a national franchise of in-home senior care services, accepts new role as president of the HCAOA

BALTIMORE - Aug. 28, 2013 // PRNewswire // - Peter Ross, co-founder and CEO of Senior Helpers, has been named the new president of the board of directors of the Home Care Association of America (HCAOA), an organization that provides programs, resources and services to home care agencies and has a network of more than 1,300 private duty organizations.

"My life's passion is to take in-home care for our seniors to the next level," said Ross. "The opportunity to serve as president of such a prestigious organization allows me to have an even bigger impact on the home care industry. Our Board has some very exciting plans for the Home Care Association of America with regards to membership, advocacy and strengthening the state chapters. Our future is brighter than ever."

On the precipice of anticipated changes to the home care industry regarding the Companion Exemption and the Affordable Care Act, Ross assumes the presidency at a particularly important time. With these changes, it will be more important than ever for organizations like the HCAOA to have strong leadership. Ross will serve as president through 2015.

The Home Care Association of America was founded on the principle that quality private duty home care requires organizations to employ, train, monitor and supervise caregivers, as well as create a plan of care for the client and strive for a safe and secure environment for the person at home. The purpose of the organization is to "provide leadership, representation and education for the advancement of non-medical, private duty home care, and to provide a strong, unified voice to speak to the issues of concern within the private duty home care industry."

"We are very excited to have Peter assume the President's role," said Shelia McMackin, past president of the HCAOA. "His leadership will be critical as the association continues to grow significantly throughout the US."

Ross co-founded Senior Helpers with Tony Bonacuse in 2002, after a successful career in business and marketing that included positions at ADP, Ernst & Young and Intuit. Bonacuse opened the first Senior Helpers office in Baltimore, Maryland, in 2002 and Ross joined full time in 2004 with the opening of an additional office in Orange County, California. Today, the company has 262 franchises in 39 states and one in Canada, all offering a wide range of personal and companion care services to assist seniors living independently with a strong focus on quality of life for the client and peace of mind for their families. Ross also sits on the board of the Alzheimer's Foundation of America.

For more information or to find a local Senior Helpers franchise near you, please visit http://www.seniorhelpers.com/. For more information on the Home Care Association of America, visit http://www.homecareaoa.org.

About Senior Helpers

Senior Helpers connects professional caregivers with seniors who wish to live at home as opposed to a nursing or assisted living facility. The company has 262 franchises in 39 states and one in Canada offering a wide range of personal and companion care services to assist seniors living independently with a strong focus on quality of life for the client and peace of mind for their families. Senior Helpers strives to be the leading companion and personal care provider that offers dependable, consistent and affordable home care.

For more information, please visit www.seniorhelpers.com.

SOURCE Senior Helpers

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