Wingstop Turns Up the Heat with Mango Habanero
New Flavor that Blends Sweet Mango and Spicy Habanero
September 03, 2013 // Franchising.com // RICHARDSON, Texas – Sweet meets heat in the newest flavor to hit the Wingstop menu. Today Wingstop introduces Mango Habanero, created for wing fans craving the perfect blend of sweet and spicy.
In development the past year and available for a limited time, Mango Habanero starts out sweet, and then brings the heat.
“Our fans are passionate about their wings and expect the boldest flavors from us. Mango Habanero delivers that,” said Charlie Morrison, Wingstop President and CEO. “Whether you like it sweet or spicy, Mango Habanero packs a flavorful punch.”
Mango Habanero is available sauced, tossed and made to order on classic or boneless wings.
“Sweet heat flavors are trending on menus, and our core fans are part of that growing trend,” said Doug Willmarth, Wingstop’s Chief Marketing Officer. “Guests asked for a new sauce that turns up the heat, and we believe Mango Habanero is up to the challenge.”
The new flavor is available now at all of the nearly 600 Wingstop locations nationwide, but only for a limited time. “It’s here, until it’s gone,” added Willmarth.
More information, including nearest locations is available at Wingstop.com and Facebook.com/Wingstop. Download hi-res photos and b-roll at http://www.wingstop.com/newsroom/press-room/.
Founded in 1994 and headquartered in Richardson, Texas, Wingstop has more than 590 restaurants open across the United States and Mexico. The “Wing Experts” menu features classic and boneless wings with 11 intense flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ,Louisiana Rub and now Mango Habanero. Wingstop’s wings are always cooked to order, sauced and hand-tossed and served with a variety of house-made sides including Wingstop’s award winning fresh-cut seasoned fries. Wingstop has experienced nine consecutive years of positive same-store sales increases, was named a Top 10 Best Franchise Deal by QSR magazine, and has been voted ‘best wings’ in markets across the country. Wingstop is owned by affiliates of Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion. For more information visit wingstop.com, wingstopfranchise.com or facebook.com/Wingstop.