Orange Leaf Frozen Yogurt Launches "Go Orange for No Kid Hungry" to Help End Childhood Hunger in America

Effort aims to raise $50,000 for Share Our Strength’s No Kid Hungry® campaign during September

OKLAHOMA CITY - Sept. 4, 2013 - (BUSINESS WIRE) - Orange Leaf Frozen Yogurt, one of the nation’s leading frozen dessert chains, announced today it is partnering with Share Our Strength to raise funds for the nationwide No Kid Hungry campaign throughout September. To help raise awareness of the issue of childhood hunger in America, each Orange Leaf location will sell limited edition "Go Orange" commemorative cups. Seventy-five cents from the sale of the $1 cups will be donated to Share Our Strength’s No Kid Hungry campaign. Additionally, customers who purchase the cups will receive a coupon for three free ounces of froyo to be used on a return visit.

September also marks the opening of Orange Leaf’s 300th store, which is located in New York City at 526 Amsterdam Avenue on the Upper West Side. This benchmark reflects the aggressive growth strategy that has made Orange Leaf one of the fastest growing froyo concepts in the country.

"Orange is the color for hunger awareness and September is No Kid Hungry month, so it is only natural that Orange Leaf Frozen Yogurt will ‘Go Orange for No Kid Hungry’ to support this cause during the month," said Reese Travis, CEO of Orange Leaf. "We have a deep sense of community commitment in each of our 300 stores, and are confident we will not only reach our goal of raising $50,000 but also engage the communities we serve in helping to end childhood hunger in America."

In addition to purchasing a Go Orange for No Kid Hungry cup, patrons can also make credit card donations at all Orange Leaf locations. "Our goal is to contribute at least $50,000 to this very worthy cause but we hope the generosity of our patrons helps us bump that amount even higher," added Travis.

"No child should grow up hungry in America, but one in five children struggles with hunger," said Billy Shore, Founder and CEO of Share Our Strength®. "With the help of partners like Orange Leaf, the No Kid Hungry campaign is working to ensure all children get the healthy food they need, every day."

To learn more about Go Orange for No Kid Hungry and make a donation today, visit www.orangeleafyogurt.com/donate.

About Share Our Strength’s No Kid Hungry Campaign

Share Our Strength®, a national nonprofit, is ending childhood hunger in America by connecting children with the nutritious food they need to lead healthy, active lives. Through its No Kid Hungry® campaign—a national effort to end childhood hunger in America—Share Our Strength ensures children in need are enrolled in effective federal nutrition programs; invests in community organizations fighting hunger; teaches families how to cook healthy, affordable meals; and builds public-private partnerships to end childhood hunger, at the state and city level. Working closely with the culinary industry and relying on the strength of its volunteers, Share Our Strength hosts innovative culinary fundraising events and develops pioneering cause marketing campaigns that support No Kid Hungry. Visit NoKidHungry.org to get involved.

About Orange Leaf Frozen Yogurt

Oklahoma City-based Orange Leaf Frozen Yogurt is a self-serve, choose-your-own-toppings frozen dessert chain with 300 locations in the U.S. and Australia. Ranked as one of the fastest growing limited service chains by Technomic and one of the top three new franchises for 2013 by Entrepreneur, Orange Leaf’s pro-franchisee culture encourages owners to become a part of their communities and provides them with the necessary ingredients for success. Orange Leaf offers a multitude of delicious traditional and original flavors, including no-sugar-added, gluten-free and dairy-free alternatives. Customized with a generous selection of do-it-yourself toppings, Orange Leaf provides an innocent indulgence, self-served in a stimulating atmosphere. For more information and franchise opportunities, visit our website, like Orange Leaf Yogurt on Facebook, or follow us on Twitter, Instagram or Pinterest.

Contact:

GroundFloor Media
Wendy Artman
920-819-8968
wartman@groundfloormedia.com

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