September 04, 2013 // Franchising.com // Charlotte, N.C. - Salsarita's, the Fresh Mexican Cantina with locations across the country, will debut the Fiesta Pack in all locations beginning September 4. Offered in two varieties, the Fiesta Pack and the Fiesta Pack Deluxe, both are designed to feed five people for a delicious take-home meal solution.
The classic Fiesta Pack includes a protein – guests can select chicken, ground beef, or pork – along with black beans, pinto beans, Mexican rice, lettuce, cheese, tomatoes, red onions, any two house-made salsas, chips, and 16 tortillas (8 flour and 8 corn). For a small fee, guests can upgrade to a premium protein like steak or shrimp. Utensils and plates are also included, making the Fiesta Pack an ideal choice for a meal on the go.
The Fiesta Pack Deluxe includes all of the Fiesta Pack toppings, as well as queso, guacamole and Poquitos. Both options are ideal for family dinners, parties with friends or small office functions.
"The Fiesta Packs are a new, fun way for guests to enjoy Salsarita's fresh Mexican food on the go," said Phil Friedman, CEO of Salsarita's. "We know people are busier now than ever before, and with the Fiesta Packs, serving a fast, tasty, crowd-pleasing meal has never been simpler."
To coincide with the launch, Salsarita's will be giving away Fiesta Packs via Facebook, Twitter, Instagram and Vine for 50 days. Salsarita's wants fans to share their reasons for deserving a Fiesta Pack, whether it's a promotion at work, an award at school, having a bad day or just getting the laundry done. Fans should use hashtag #tacothrowdown to state their case.
Founded in 2000 in Charlotte, N.C., Salsarita's offers Mexican favorites such as signature Casaritos®, Mexican pizza-inspired Cantizzas®, and an assortment of tacos, quesadillas and nachos made fresh to order with an extensive selection of proteins, toppings and fillings, as well as six flavorful house-made salsas. The franchise has more than 80 locations in 19 states, including seven that are company-owned. Salsarita's expects to have 4-6 franchise agreements signed before the end of 2013, with long-range projections calling for over 300 locations nationwide over the next several years. For more information, visit www.salsaritas.com.
To Tweet this release: @Salsaritas launches fiesta pack; Tweet why you deserve a fiesta with #tacothrowdown for a chance to win!
Sanderson & Associates