Coldwell Banker Franchise Growth in First Half of 2013 Highlighted by New Affiliates in New York City, Northern California and Switzerland
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Coldwell Banker Franchise Growth in First Half of 2013 Highlighted by New Affiliates in New York City, Northern California and Switzerland

MADISON, NJ - (Marketwired - Sep 4, 2013) - Coldwell Banker Real Estate LLC announced that six brokerage companies joined the Coldwell Banker® system in the United States and Canada, and the Company executed a new master franchise agreement for Switzerland during the first half of 2013. The new firms combined for more than $1.3 billion in 2012 sales volume. Additionally, 14 existing Coldwell Banker affiliated companies expanded their operations by opening new offices through expansions, mergers or acquisitions.

The Coldwell Banker® brand entered the Manhattan market in June when The Bellmarc Group, consisting of Coldwell Banker Bellmarc and Coldwell Banker AC Lawrence, joined its franchise network. Coldwell Banker The Bellmarc Group has 600 real estate agents working in seven Manhattan office locations.

The Coldwell Banker system also added to its large presence in Northern California, specifically along the I-80 corridor between San Francisco and Sacramento. Kappel & Kappel Realty, Inc., in Vacaville, Calif., and Solano Gateway Realty, Inc., in Fairfield, Calif., merged to form Coldwell Banker Kappel Gateway Realty, which has seven offices and 230 agents.

"The first half of 2013 was highly strategic for us from a domestic and international growth perspective," said Budge Huskey, president and chief executive officer for Coldwell Banker Real Estate, LLC. "There is no doubt that having a presence in Manhattan was critical, and we were thrilled to enhance our presence in the greater San Francisco market, the birthplace of our company. Brokerage operations who emerged from the recessionary period continue to recognize how affiliating with the Coldwell Banker brand can play in positively impacting their growth and profitability."

Below is a list of companies in the United States and Canada that joined the Coldwell Banker residential system during the first half of 2013:

Company   City   State
Coldwell Banker The Bellmarc Group   New York   N.Y.
Coldwell Banker Fieldstone Realty   Georgetown   Ontario, Canada
Coldwell Banker Guidance Realty   Antioch   Calif.
Coldwell Banker Kappel Gateway Realty       Vacaville   Calif.
Coldwell Banker Select Homes   Rochester   N.Y.
Coldwell Banker Seaside Realty   Orange Beach       Ala.

The following Coldwell Banker affiliated companies expanded their residential operations during the first half of 2013 through mergers, acquisitions or by opening new branch offices:

Company   City   State
Coldwell Banker Apex, Realtors   Dallas   Texas
Coldwell Banker Casa Bella Realtors   Ocean City   N.J.
Coldwell Banker Elite   King George   Va.
Coldwell Banker Hearthside, Realtors   Allentown   Pa.
Coldwell Banker Kehr/O'Brien Real Estate   Lake Almanor   Calif.
Coldwell Banker King   Hendersonville   N.C.
Coldwell Banker Lake Chelan Properties   Manson   Wash.
Coldwell Banker Premier Properties   Saint Augustine   Fla.
Coldwell Banker Residential Brokerage   Ft. Collins   Colo.
Coldwell Banker Residential Brokerage   Bridgeport   Conn.
Coldwell Banker Residential Real Estate   Melbourne and Palm Coast       Fla.
Coldwell Banker Timberland Properties   Boiceville   N.Y.
Coldwell Banker Town & Country Real Estate         Fowlerville   Mich.
Coldwell Banker Upton-Massamont Realtors   Amherst   Mass.

Other notable highlights this year included:

  • Coldwell Banker Real Estate rolled out "Blue Carpet" advertising strategy with aggressive campaign that focuses on top award shows and high-profile television events throughout the year. 
  • Coldwell Banker Real Estate ranked highest real estate franchise in Training Magazine's annual training Top 125 and No. 3 overall.
  • Coldwell Banker Real Estate was recognized as only real estate brand for learning and development for second year by Chief Learning Magazine.
  • Coldwell Banker Previews International® celebrated its 80TH anniversary.
  • Coldwell Banker Real Estate becomes first national brand to endorse NAR's Realtors Property Resource®.

About Coldwell Banker®

Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker® is the oldest national real estate brand in the United States and today has a network of more than 83,000 sales agents working in approximately 3,100 offices in 51 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to create an iPad application and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On Location(SM) YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Coldwell Banker is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

Media Contact:

Heather Roberts
Coldwell Banker Real Estate LLC



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