Planet Fitness Continues Successful Growth With Puerto Rico Expansion
Third location opens in Bayamon Oeste, Puerto Rico; Planet Fitness to reach 700 total locations by end of 2013
NEWINGTON, N.H. - Sept. 9, 2013 // PRNewswire // - Planet Fitness, the innovative health club franchise known for its Judgement Free Zone® and friendly prices, recently opened a new location in Bayamon Oeste, marking the third location in Puerto Rico. The club is the latest example of Planet Fitness' strategic growth, and demonstrates the brand's success both inside and outside the continental United States. The two additional Planet Fitness locations in Puerto Rico are in Carolina (Escorial) and San Juan (Ciudadela), and have been open since September 2011 and June 2012, respectively.
Prices at Planet Fitness are extremely low – just $10 a month, but the value it brings to its members is high and unmatched by other gyms. The brand is able to provide extremely affordable prices by offering key amenities such as brand name equipment, unlimited fitness training, full size locker rooms, flat screen TVs and more, which cater to occasional or first-time gym users, rather than high end amenities such as pools and juice bars that typically drive up membership fees. Most importantly, Planet Fitness prides itself on providing a non-intimidating environment where everyone can feel comfortable.
"As the fastest-growing franchisor and operator of full-size fitness clubs in the U.S., we are thrilled that our third location is open in Puerto Rico," said Planet Fitness Chief Executive Officer, Chris Rondeau. "We're excited about the overwhelmingly positive response our brand has received in the market, and we look forward to continuing to exceed our members' expectations in the U.S. and beyond."
In addition to the $10 per month membership, Planet Fitness also offers the PF Black™ Card membership. For $19.99 a month, this premium membership includes access to nearly all 700 clubs in the Planet Fitness chain, as well as unlimited tanning*, use of massage chairs*, Hydro-massage beds* and Total Body enhancement bed*, 50 percent off all cooler drinks, and the opportunity to bring a guest every day at no additional charge.
Planet Fitness memberships also include a variety of other benefits, including membership appreciation gestures such as free pizza on the first Monday of every month, and free bagels on the second Tuesday of every month, while supplies last.
"Puerto Rico has embraced Planet Fitness with open arms," said Richard Sciacca, Puerto Rico Planet Fitness franchise owner. "With this new location in Bayamon Oeste, we're able to offer even more communities an affordable, high quality, judgement free fitness experience."
With nearly 700 locations companywide, more than 4.5 million people have embraced the brand's Judgement Free Zone® philosophy. For more information or to join online, visit www.planetfitness.com or follow us on Facebook (www.facebook.com/PlanetFitness) and Twitter (www.twitter.com/PlanetFitness).
About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness is now the fastest-growing full size health club franchise in the United States, and has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment called the Judgement Free Zone®.
Planet Fitness has nearly 700 locations nationwide and has grown to more than 4.5 million members. The company prides itself on giving people an unbeatable value, top-notch facilities, and an atmosphere that focuses on the needs of occasional or first-time gym users rather than hard-core fitness fanatics. All Planet Fitness clubs feature a wide selection of brand-name cardio and strength equipment, and provide unlimited fitness instruction with all memberships.
Planet Fitness is a national brand partner of NBC's The Biggest Loser®. For more information visit, www.PlanetFitness.com.
Director of Public Relations
SOURCE Planet Fitness