Which Wich® Superior Sandwiches Launches New Premium Authentic Regional Favorites R&D Category

September 09, 2013 // Franchising.com // DALLAS, TX – Today, Which Wich Superior Sandwiches launches a new menu category, Bag 8, system-wide. This newest menu innovation to come out of its Research and Development arm will feature six premium authentic regional favorites – like a classic Greek Gyro and a NYC-style Reuben – every eight weeks.

“We identified wiches we already had and decided to up the ante by re-creating them in their most authentic state,” says Which Wich founder Jeff Sinelli. “We brought in a special pita bread for our gyro and an incredible marbled rye for our Reuben.” Sinelli notes the sandwiches in this premium category have more than 1/3 lb meat and more cheese.

Which Wich has sourced items like buttermilk battered shrimp for its New Orleans Po’ Boy. “After a decade in business, we’ve learned that our customers want the best in authentic custom-built wiches,” explains Sinelli. “This new category was an effort from our R&D team, our owners, and guest requests.”

Some new twists to the featured category include a sweepstakes for a free trip for two to NYC over New Year’s Eve during the Reuben launch.

The new menu iteration will also include new premium items on the regular bags, like sriracha, sweet chili sauce, candied walnuts, and dried cranberries.

“We know we have a really committed guest base that enjoy ordering off our underground menus. These premium ingredients can be mixed and matched to create anything from a Waldorf Salad to a Green Eggs and Ham,” says Vice President of Operations James Pa. “We’re really adding items found in specialty markets to a fast casual setting. In testing, the Bag 8 has consistently risen to the top of sales.”

About Which Wich Superior Sandwiches

Which Wich Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur Jeff Sinelli. The national sandwich chain is best known for its customizable sandwiches, creative ordering system and personalized sandwich bag. The Which Wich menu also includes plenty of vegetarian options, such as tomato & avocado and black bean patty, as well as many healthy wiches and bowls for less than 400 calories each. Guests can also enjoy bowls, Lettucewiches®, hand-dipped shakes, signature house chips, and just-out-of-the-oven cookies in an edgy yet magnetic environment. Dine in, take out, catering, mobile and online ordering are also available. Which Wich currently has more than 350 locations open or in development in 40 states and four countries. For more information, visit www.whichwich.com.

SOURCE Which Wich Superior Sandwiches


Hala Habal
Director of Communications
Which Wich Superior Sandwiches
214-747-9424 x 18




comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Twin Peaks
Twin Peaks is so much more than your typical sports bar. This lodge welcomes every guest with World Series walk offs and barrel-aged whiskey.
AAMCO Transmissions and Total Car Care
AAMCO franchisees benefit from joining a brand that has been in business for over 50 years. Our iconic, Double A, Beep Beep, M-C-O mnemonic brings...
Tutor Doctor
Tutor Doctor is revolutionizing the private tutoring industry by helping children achieve their academic goals utilizing a one-to-one tutoring...
Kiddie Academy
Educational Child Care Franchise. Kiddie Academy is one of the nation's most respected providers of quality educational child care.
ZIPS Dry Cleaners
ZIPS, since 1996, began as eight dry cleaners in the Baltimore-Washington, D.C., metro area and has grown to more than 40 stores. Find out more.
Share This Page

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.