Which Wich® Superior Sandwiches Launches New Premium Authentic Regional Favorites R&D Category
September 09, 2013 // Franchising.com // DALLAS, TX – Today, Which Wich Superior Sandwiches launches a new menu category, Bag 8, system-wide. This newest menu innovation to come out of its Research and Development arm will feature six premium authentic regional favorites – like a classic Greek Gyro and a NYC-style Reuben – every eight weeks.
“We identified wiches we already had and decided to up the ante by re-creating them in their most authentic state,” says Which Wich founder Jeff Sinelli. “We brought in a special pita bread for our gyro and an incredible marbled rye for our Reuben.” Sinelli notes the sandwiches in this premium category have more than 1/3 lb meat and more cheese.
Which Wich has sourced items like buttermilk battered shrimp for its New Orleans Po’ Boy. “After a decade in business, we’ve learned that our customers want the best in authentic custom-built wiches,” explains Sinelli. “This new category was an effort from our R&D team, our owners, and guest requests.”
Some new twists to the featured category include a sweepstakes for a free trip for two to NYC over New Year’s Eve during the Reuben launch.
The new menu iteration will also include new premium items on the regular bags, like sriracha, sweet chili sauce, candied walnuts, and dried cranberries.
“We know we have a really committed guest base that enjoy ordering off our underground menus. These premium ingredients can be mixed and matched to create anything from a Waldorf Salad to a Green Eggs and Ham,” says Vice President of Operations James Pa. “We’re really adding items found in specialty markets to a fast casual setting. In testing, the Bag 8 has consistently risen to the top of sales.”
About Which Wich Superior Sandwiches
Which Wich Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur Jeff Sinelli. The national sandwich chain is best known for its customizable sandwiches, creative ordering system and personalized sandwich bag. The Which Wich menu also includes plenty of vegetarian options, such as tomato & avocado and black bean patty, as well as many healthy wiches and bowls for less than 400 calories each. Guests can also enjoy bowls, Lettucewiches®, hand-dipped shakes, signature house chips, and just-out-of-the-oven cookies in an edgy yet magnetic environment. Dine in, take out, catering, mobile and online ordering are also available. Which Wich currently has more than 350 locations open or in development in 40 states and four countries. For more information, visit www.whichwich.com.
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