September 11, 2013 // Franchising.com // DENVER – Today more than ever, pet owners are showering their pets with the love and attention that used to be reserved only for children. In fact, a new Harris Interactive Poll of nearly 1,300 dog owners reveals that 76 percent of those who live with at least one dog say they prefer to be known as "dog parents" or "pet parents."
So it’s not surprising that these loving "parents" demand the best, and pamper their pets with treats, gifts and services. From gourmet biscuits to heated beds, fancy puppy carriers and a plethora of toys, more owners are seeking specialty retail destinations that enable them to pamper their pooch or cater to their cat.
One such destination, Wag ‘N Wash® Healthy Pet Center, is not only capitalizing on this booming trend, but also offering a unique franchise opportunity for others to do the same. With eight locations currently open and operating throughout Colorado and Arizona, company plans call for adding 10 new centers in 2014 and dozens more nationwide over the next few years.
"Pet owners are making their companion animals a priority and will not hesitate to spend money on the little extras that will make puppytails wag and pussycats purr," said Jef Strauss and Dan Remus, co-founders of Wag ‘N Wash, noting that U.S. pet industry expenditures grew by more than $10 billion over the past five years, breaking the $53 billion mark in 2012.
Wag ‘N Wash was born after it had become unbearable for Dan and Jef to leave their Dalmation, Geni, alone at home for more than eight hours a day, five days a week. They had to work, but needed a dog friendly alternative. Fortunately, their passion for Geni led them to create a successful company where they could earn a living with Geni by their side.
What started as a self-serve dog wash and in-house bakery in 1999 has today blossomed into Wag N' Wash® Healthy Pet Center, a full-line specialty retail destination for cats and dogs. Wag N' Wash offers an extensive line of natural foods, high-end supplements and cool toys, all while fresh dog treats are being prepared in the center’s in-house bakery. And of course, as over 500,000 dogs, some cats, a couple miniature horses, raccoons, a billy goat and a potbellied pig can attest to, Wag N' Wash is still the place where dirty dogs can come get cleaned.
"Every day I see more and more new faces – human and animal alike – come into our stores, and the excitement they express is real. You know they’re both thinking, ‘finally, a business that gets me!’ More than the success of our locations, is the idea that we are providing a unique and positive service to our communities that people need and love," said Jef.
"It’s simple. Wag N’ Wash provides dogs, cats and even their humans with a unique experience unlike any other. Where else can you wash ‘em, feed ‘em, and spoil ‘em all in one cool place?" Dan added.
To augment the company’s growth, Wag ‘N Wash is seeking pet enthusiasts who understand the connection between humans and family pets and are interested in running a business that has seen amazing success with store averages over $1 million in annual sales. The estimated total investment to open a Wag ‘N Wash is $425,000-$650,000, which includes a one-time franchise fee of $30,000.
For more information about the Wag ‘N Wash franchise opportunity, visit www.franchise.wagnwash.com.
Founded in 1999 and franchising since 2006, Wag ‘N Wash Healthy Pet Center is a full-line specialty retail destination for cats and dogs that has created a community for pet enthusiasts to come and be pet people. With a mission to recognize, promote, and foster the positive impact that companion pets and their humans have on each other, Wag ‘N Wash provides the full experience – fresh dog treats baking in the oven, natural food, high-end supplements, clean grooming and wash facilities and cool toys. For more information, visit www.wagnwash.com.
SOURCE Wag ‘N Wash Healthy Pet Center
(O) 847.945.1300, ext. 249