Century 21 Real Estate Speeds Up its Marketing Strategy with USA Bobsled and Skeleton Team Sponsorship
September 12, 2013 // Franchising.com // MADISON, N.J. – Century 21 Real Estate LLC, the franchisor of the world’s largest real estate sales organization, today announced that it is the official real estate company of the USA Bobsled and Skeleton Federation (USBSF). The CENTURY 21 - USBSF sponsorship includes a dedicated sled wrapped in black and gold featuring the brand’s iconic logo. The sled made its debut at the CENTURY 21 Senior Leadership Conference in Miami earlier today.
“Our sponsorship of the USA Bobsled and Skeleton Team is another example of our position as the ‘Smarter. Bolder. Faster.’ real estate team in the industry,” said Bev Thorne, Chief Marketing Officer, Century 21 Real Estate LLC. “Whether it’s the Super Bowl, the Bobsled team, U.S. Soccer, or the Indy 500, we are committed to showcasing the capabilities of our sales professionals in front of the largest audiences on a global scale, and in association with world-class events.”
The CENTURY 21 bobsled will be seen during the entire 2013-2014 World Cup season. The tour includes stops in Calgary, Canada; Park City, Utah; Lake Placid, N.Y.; Winterberg, Germany; St. Moritz, Switzerland; Igls, Austria; and Koenigssee, Germany.
“We have an ambitious growth plan and this initiative will help us as we continue to build our presence in the United States and around the globe,” said Rick Davidson, president and CEO, Century 21 Real Estate LLC. “Our brokers and agents will benefit from the visibility and credibility a campaign like this will generate from real estate consumers and fans of the Games.”
“We couldn't be more excited about partnering with CENTURY 21 for the Olympic season,” said Darrin Steele, USBSF CEO. “They are industry leaders who know what it takes to be the best, and we are proud to team with them."
In addition to the dedicated bobsled, the CENTURY 21 logo will receive placement on all national team sleds, team jackets and speed suits. CENTURY 21 will be recognized as an “Official Sponsor” on the USBSF’s official website and in all team press releases and newsletters. Plus, CENTURY 21 is including a smaller logo on the team’s bobsleds for Easter Seals, the CENTURY 21 System’s philanthropic partner.
“We’re continually amazed by and grateful for the CENTURY 21 System’s generous support of our organization,” said James E. Williams, Jr., president and CEO, Easter Seals. “Adding our logo to the Bobsled is yet another way CENTURY 21 shows that they are Easter Seals Champions.”
About Century 21 Real Estate LLC
Century 21 Real Estate LLC (CENTURY21.com) is the franchisor of the world’s largest residential real estate sales organization, providing comprehensive training and marketing support for the CENTURY 21 System. The System is comprised of approximately 7,100 independently owned and operated franchised broker offices in 74 countries and territories worldwide with more than 102,000 sales professionals. Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
About USA Bobsled & Skeleton team
The United States Bobsled and Skeleton Federation, based in Lake Placid, N.Y., is the national governing body for the sports of bobsled and skeleton in the United States. The USBSF would like to thank its sponsors, suppliers and contributors for their support: BMW of North America, Century 21 Real Estate, Under Armour, Kampgrounds of America, Boomerang Carnets, 24 Hour Fitness, KBC Helmets, Azad Watches, Latta USA, Susan G. Komen for the Cure, Autism Speaks, Park City Lodging, Inc., EDAS/Ripxx, UberSense, Tesa Tape and Ferris Mfg. Corp. For more information, please visit the USBSF website at www.usbsf.com.
SOURCE Century 21 Real Estate LLC
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