Dallas (Sept. 4, 2013) – Need milk? For North Texans who do, each gallon of milk purchased at participating 7-Eleven® stores between Sept. 6 and Oct.4 could mean a meal for someone suffering from hunger. In recognition of Hunger Action Month in September and the yearlong problem of hunger, 7-Eleven, Inc. and Dean Foods’ regional brand Oak Farms Dairy are sponsoring the “Buy a Gallon, Give a Meal” campaign. The four-week effort benefits the North Texas Food Bank (NTFB).
Through the donations of food companies and individuals, the North Texas Food Bank is able to turn $1 into three meals for hungry families in North Texas. During the promotion, 7-Eleven and Oak Farms will donate one meal to the food bank for every gallon of white milk purchased at Dallas-Fort Worth-area stores, up to $35,000 or more than 100,000 meals.
The “Buy a Gallon, Give a Meal” campaign includes white milk in whole, 2-percent, 1-percent and fat-free varieties.
"People are often shocked to hear that 289,000 children here in North Texas are at risk of going hungry," said Jan Pruitt, president and CEO of the North Texas Food Bank. "We are so thankful for companies like 7-Eleven and Dean Foods that recognize the growing problem of child hunger and bring solutions to the table. Hunger is a widespread problem, and we need everyone who lives and works here in North Texas to take part in finding a solution."
7-Eleven and Dean Foods are the leaders in their respective fields of convenience retailing and dairy processing and distribution, and both are headquartered here. Oak Farms is one of dozens of brands Dean Foods operates in the U.S.
“This month our guests have an opportunity to make a difference in the fight against hunger,” said 7-Eleven CFO Stan Reynolds, also a NTFB board member. “We are excited about working with Dean Foods and the North Texas Food Bank. Dairy food plays an integral role in good childhood nutrition, so milk is a natural tie-in.”
Because of its daily ordering and delivery system, 7-Eleven stores offer some of the freshest milk and longest code dates in the industry. Each day, stores transmit their order for milk products directly to local dairies. Stores are able to receive deliveries every day of the week of all its fresh and perishable foods including dairy products.
"Hunger Action Month is an initiative Dean Foods supports every year," said Dean Foods CEO Gregg Tanner. "So when 7-Eleven, one of our key customers, approached us about a promotion to support the North Texas Food Bank, of course we immediately agreed. This campaign is a great way to engage the local community, increase awareness about the issue of hunger and raise funds for an incredible organization."
Dean Foods and 7-Eleven also will make a donation of time. To kick off Hunger Action Month and the “Buy 1 Gallon, Give 1 Meal” campaign, employee volunteers of the two companies will participate in the NTFB’s 24-Hour Sort-A-Thon on Sept. 5. During the Sort-A-Thon, volunteers work in shifts around the clock on tasks ranging from sorting incoming donations and unsalable items, to an assembly line which produces boxes of food items for various NTFB programs. This teambuilding event provides thousands of meals to hungry North Texans and there will be fun highlights during each shift including food, drinks, music and more.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses nearly 10,200 7-Eleven® stores in North America. Globally, 7-Eleven has some 51,000 stores in 16 countries. During 2012, 7-Eleven stores generated total worldwide sales close to $84.8 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Forbes magazine’s 2011 list of Top Franchises for the Money; #3 spot on Entrepreneur magazine’s Franchise 500 list for 2012, #3 in Forbes magazine’s Top 20 Franchises to Start; #2 in Franchise Times Top 200 Franchise Companies. 7-Eleven is No. 3 on Fast Company magazine’s 2013 list of the “World's Top 10 Most Innovative Companies in Retail” and among the Top Veteran-Friendly Companies for 2013 by U.S. Veterans Magazine. Hispanic Magazine named 7-Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven received the 2010 Retailer of the Year honor from PL Buyer because of the company's private-label brand initiative. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.
Dean Foods® is a leading food and beverage company in the United States and is the nation's largest processor and direct-to-store distributor of fluid milk. Headquartered in Dallas, Texas, the Dean Foods portfolio includes TruMoo®, the leading national flavored milk brand, along with well-known regional dairy brands such as Alta Dena®, Berkeley Farms®, Country Fresh®, Dean’s®, Garelick Farms®, LAND O LAKES® milk and cultured products*, Lehigh Valley Dairy Farms®, Mayfield®, McArthur®, Meadow Gold®, Oak Farms®, Pet®, T.G. Lee®, Tuscan® and more. In all, Dean Foods has more than 50 local and regional dairy brands and private labels. Dean Foods also makes and distributes ice cream, cultured products, juices, teas, and bottled water. Nearly 19,000 employees across the country work every day to make Dean Foods the most admired and trusted provider of wholesome, great-tasting dairy products at every occasion. For more information about Dean Foods and its brands, visit www.deanfoods.com. *The LAND O LAKES brand is owned by Land O’Lakes, Inc. and is used by license.
The North Texas Food Bank (NTFB) is a top-ranked nonprofit relief organization which leads the fight against hunger with knowledge-based strategies to distribute donated, purchased and prepared foods through a network of feeding programs in 13 North Texas counties. Founded in 1982, NTFB has distributed more than half a billion pounds of food in its 30-year history. NTFB supports the nutritional needs of children, families and seniors through research, education, advocacy and strategic partnerships. In FY 2013, NTFB provided access to 62 million nutritious meals. NTFB is a member of Feeding America (feedingamerica.org).
SOURCE 7-Eleven, Inc.