GRILLiT® Garners Fast Casual Restaurant Media Coverage

MIAMI, September 20, 2013 // PRNewswire // - GRILLiT, Inc. (OTC: GRLT) (the "Company" or "GRILLiT") today announced that it has recently been featured within several restaurateur-based publications, which include:

  • RestaurantNews.com
  • QSR Magazine  
  • FastCasual.com
  • Nashville Business Journal
  • QSR Magazine

The actual URL links are listed below.

These results have been obtained as part of the Company's retention of the premier franchise public relations firm, Chicago-based Sanderson & Associates. Headed by founder, Rhonda Sanderson, the firm specializes in building high profiles for major restaurant chains along with a diverse group of franchised companies.

About Sanderson & Associates

Sanderson & Associates, Ltd. was founded in 1984 by Rhonda Sanderson. Since then Sanderson and her staff have been fulfilling the publicity needs of franchise systems nationwide and introducing new products for companies that wish to develop a national profile.

Sanderson is considered an expert in the area of franchising and small business marketing and has written articles for numerous trade publications covering a wide variety of industries. She has been quoted in Forbes, Entrepreneur, Restaurant Business, The Wall Street Journal and several business books.
Sanderson also served as chair of the Supplier Forum, an arm of the International Franchise Association (IFA), in 2002 and hosted numerous IFA development seminars over the years. She has been active on several committees of the IFA including the PR and Marketing Committee.

About GRILLiT

GRILLiT (GRLT) is a growing Latin-Caribbean fusion restaurant concept that marries fast casual to nutritious and healthy food. The company opened its first location in Miami in 2011 and specializes in chef-inspired custom crafted rice bowls, pasta and wraps as well as salads. GRILLiT utilizes domestic growers and delivers healthy cuisine using only fresh proteins, such as never-frozen chicken and Angus beef. Restaurants offer an inviting and comfortable atmosphere with an open kitchen and contemporary, industrial design. GRILLiT currently has two locations and expects to have at least 21 corporate and 58 franchised locations open and operating within the next five years. The company is targeting Florida, North Carolina, New Jersey, Pennsylvania, New Hampshire, Ohio, Kentucky, Tennessee and Georgia for new growth. For more information, visit http://www.grillitinc.com.

URL Links from above:

  • RestaurantNews.com http://www.restaurantnews.com/fast-casual-startup-grillit-is-off-to-red-hot-start/
  • QSR Magazine http://www.qsrmagazine.com/news/fast-casual-startup-grillit-red-hot-start
  • FastCasual.com http://www.fastcasual.com/article/218663/GrilliT-models-growth-plan-after-Chipotle
  • Nashville Business Journal http://www.bizjournals.com/nashville/blog/2013/09/new-grillit-chain-arrives-in-nashville.html
  • QSR Magazine http://www.qsrmagazine.com/exclusives/high-prices-no-problem

Forward Looking Statements

Statements in this press release that are not purely historical facts, including statements regarding GRILLiT's beliefs, expectations, intentions or strategies for the future, may be "forward-looking statements" under the Private Securities Litigation Reform Act of 1996. Such statements consist of any statement other than a recitation of historical fact and can be identified by the use of forward-looking terminology such as "plan", "may", "expect", "anticipate", "intend", "estimate" or "continue" or the negative thereof or other variations thereof or comparable terminology. The reader is cautioned that all forward-looking statements are speculative, and there are certain risks and uncertainties that could cause actual events or results to differ from those referred to in such forward-looking statements. This disclosure highlights some of the important risks regarding our business. Specifically, the reader should not place undue reliance on statements regarding the opportunity that the State of Kentucky represents or our ability to open 58 new franchised restaurants in the next five years. Additionally, there are number of other risk factors relating to our business more fully explained identified by us in our filings with the OTC Markets, which are available through http://www.otcmarkets.com.

Contact:

Robert L. Tucker
Director of Corporate Development
rltucker@grillitinc.com
Tel: +1(305)514-0326
Facebook: https://www.facebook.com/FreshGRILLiT
Twitter: @freshgrillit

SOURCE GRILLiT, Inc.

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