CUPS Frozen Yogurt – That’s Hot ™ Opens First Florida Location in Wellington on Thursday, September 26

September 23, 2013 // Franchising.com // Wellington, FL­ – CUPS Frozen Yogurt – That’s Hot™, the beach-themed self-serve fro-yo concept, will celebrate the grand opening of its first Florida location on Thursday, September 26 at Wellington Green Commons, 2605 South State Road 7, #420 in Wellington, Florida. CUPS will open to the public at 5 pm and be offering free frozen yogurt from 5 – 8 pm.

Ed and Dana Alvarez, franchisees of the CUPS in Wellington, are residents of Palm Beach Gardens who have a passion for frozen yogurt and giving back to the community.

CUPS will be donating 15 percent of sales to Place of Hope from September 27-29. Place of Hope is a state-licensed child welfare organization dedicated to providing stable, loving, nurturing environments and support for children and teens in foster care with in Palm Beach County.

Also, during the grand opening week, each Wellington customer will be given a "scratch off" card, which contains prizes such as iPhone covers, blankets, pens, glow-in-the-dark wristbands and CUPS coupons. One lucky winner will receive free fro-yo for a year.

Since opening the first CUPS in Clifton, New Jersey in 2010, CUPS has taken the fro-yo industry by storm, becoming the local hot spot for teenagers and adults alike who make their own fro-yo concoctions choosing from 24 yogurt flavors and over 50 different toppings and three sauces.

The Exchange, a popular Yahoo Finance blog, recently named CUPS as one of "The Most Popular Fast-Food Outlets You Haven’t Heard Of (Yet)." With 16 locations in New York, New Jersey, California and now Florida, CUPS has signed more than 12 area development agreements representing approximately 30 franchise units.

According to CUPS co-founder Rick Barbrick, CUPS is much more than great frozen yogurt; CUPS was designed around the experience.

"It’s more of a club like experience. We pump out club dance music at volumes that create a highly energetic vibe, a lounge-type design with couches, ottomans and eclectic murals; and Cast Members with infectiously fun personalities. It’s the complete experience that gives us that edgy vibe versus an everyday yogurt bar or ice cream shop experience," said Barbrick.

The Wellington CUPS will be open daily from 11:00 am to 10:00 pm. For more information, call 561-333-3134 or visit www.cupsfrozenyogurt.com.

Contact:

Tom Beyer
DFPR
480-722-1461

 

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

UBreakiFix
uBreakiFix is a consumer electronics repair company based out of Orlando, FL that specializes in refurbishing and restoring smartphones, tablets,...
BrightStar Care
A small Investment that can Pay Big Dividends! Brightstar Care Franchise is a low overhead, quick to break-even, fast ramp-up, repeat customers.
American Family Care
The demand for health care services increases every year. People want and need access to health care on their terms - which usually means immediately!
AAMCO Transmissions and Total Car Care
AAMCO franchisees benefit from joining a brand that has been in business for over 50 years. Our iconic, Double A, Beep Beep, M-C-O mnemonic brings...
Smoothie Factory
Are you interested in a health conscious franchise opportunity in a growing smoothie industry that does over $2 billion in annual sales in the United...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)