TITLE Boxing Club(R) Unveils New Club Look; Maintains Core Values & Culture
National Boxing Franchise Evolves From Business to Well-Known Brand
OVERLAND PARK, Kan. - Sept. 24, 2013 // GLOBE NEWSWIRE // - TITLE Boxing Club, a fitness franchise that offers explosive total body boxing and kickboxing fitness workouts, has introduced a revamped, modern look to its clubs. The cosmetic makeover does not change the brand's core values and culture, but rather more accurately reflects the vision of the company; helping members of any fitness level establish and maintain a healthy and fit lifestyle.
The clubs will feature an updated design that includes larger graphics, the new TITLE Boxing Club logo and a brand new 'trainers circle'. The addition of the trainers circle will allow members to sit and wrap their hands and warm up before class in a semi-circle design surrounded by benches, allowing for increased interaction between members and trainers. In addition to these new features, each new TITLE Boxing Club location will include a TITLE Performance Store featuring TITLE Boxing gear and apparel. Designed with the intention to bring an urban feel to the clubs, bricks will line the walls and new lights will be installed to give each location an "old-school" vibe.
"TITLE Boxing Club has consistently offered a results guaranteed workout and now, combined with our dynamic and multi-functional space, we are creating an interactive, community atmosphere as well," said John Rotche, President of TITLE Boxing Club. "With this evolution, our clubs will more accurately portray our overall brand personality and the vision will be consistent across the entire franchise system."
In addition to cosmetic upgrades to the clubs, TITLE Boxing Club is now offering a "club in a box" package for new franchisees. This package allows new owners to open their locations in an effective and efficient manner by providing everything they need to open their club including equipment, artwork, retail merchandise, etc. By streamlining the opening process, TITLE Boxing Club can guarantee that each and every location that opens has a consistent look and feel.
"TITLE Boxing Club has been a successful business from the start and now we are a successful brand," added Rotche. "People recognize the TITLE brand and know what we stand for."
TITLE Boxing Club has carved out a niche in the fitness industry as women ages 30-45 years old are the largest demographic taking part. The 60-minute workout guarantees results and the non-threatening environment appeals to women. TITLE Boxing Club offers members an interval based workout program that combines bouts of intense cardio and boxing exercises with short periods of rest. This type of interval training provides the most effective work to rest ratio, optimizing the client's results.
TITLE Boxing Club does not promote actual fighting in its clubs, but rather encourages all participants at different fitness levels to workout at their own pace. Trained instructors lead the classes, each with different motivational styles and techniques. Some instructors focus on upper body training while others might incorporate more cardiovascular exercises into their session. During classes, members feed off of the group fitness atmosphere while music takes their mind off the intense effort so they workout harder and longer. Along with the physical results, the concept offers clients intense emotional and spiritual changes as well. Members leave each session with new-found confidence and empowerment.
With 115 locations open across the country and more than 500 in development, TITLE Boxing Club has filled a void in the crowded fitness segment. The brand is taking off across the nation and franchise opportunities are available. For more information on TITLE Boxing Club, visit www.TITLEBoxingClub.com. To learn more about the fitness franchise opportunity, visit www.TITLEFranchise.com.
About TITLE Boxing Club(R)
TBC International, LLC opened the first TITLE Boxing Club fitness center January 2, 2008 in Overland Park, Kansas. TITLE Boxing Clubs offer explosive total body boxing and kickboxing fitness workouts that help women and men burn up to 1,000 calories an hour in group classes. The company was founded by retired professional boxer and promoter Danny Campbell and Kansas businessmen Tom Lyons. Current ownership is under Lyons, Campbell, and Rick Washburn; experienced franchise executive John Rotche; and Title Boxing Company, the premiere distributor of boxing, kickboxing and MMA equipment, apparel and accessories. For more details, visit www.TITLEboxingclub.com.
SOURCE TITLE Boxing Club(R)
Fishman Public Relations
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