DALLAS - Sept. 26, 2013 // PRNewswire // - With summer coming to a close and daylight hours decreasing, many will let their fitness routines slack as they go from showing off their bathing suit bodies to covering them up. What consumers may not realize, however, is that October is a crucial month for maintaining a healthy weight through the holidays. The fall timeframe often serves as a catalyst to holiday weight gain, which is why Gold's Gym, the leading authority on health and fitness, has dubbed this timeframe the "Fitness pitFALL". To prevent consumers from falling victim to the "Fitness pitFALL", participating Gold's Gym locations will open up their doors, free-of-charge, every weekend throughout the month of October.
Gold's Gym research identifies October as the month with the lowest number of check-ins at the gym – proof that people are not going to the gym as frequently in the fall months as they are during the rest of the year. To provide consumers with the extra motivation necessary to get through the pitFALLS of fall, Gold's Gym teamed up with fitness expert Jamie Eason for unique fitness and exercise tips to help them navigate this tricky time of year.
"Many people focus on getting their bodies ready for the summer season and then forget that they should be equally focused on maintaining fitness goals and healthy lifestyles throughout the year," said Eason. "By bringing awareness to this 'Fitness pitFALL', Gold's Gym is showing a commitment to helping its members stay on track."
For those feeling a little unmotivated during this time of year, Jamie offers the following advice and tips:
To send a digital workout invite to a friend to help them avoid the "Fitness pitFALL", visit the Gold's Gym Facebook page. Or, if you have tips on how you're planning to avoid the "Fitness pitFALL", share them with fellow gym-goers on the Gold's Gym Facebook, Twitter and Instagram pages using #NoFitnessPitFALL.
For additional information, check out www.facebook.com/goldsgym or www.twitter.com/goldsgym.
Established in Venice, Calif. in 1965, Gold's Gym is the most recognized gym chain in the world with more than 650 locations in 37 states and 28 countries. The iconic brand ranks in the top 15 percent of Entrepreneur magazine's 2011 "Franchise 500". Gold's Gym offers the latest equipment and services, including group exercise, personal training, cardiovascular equipment, group cycle, Pilates and yoga. With nearly 3 million members worldwide, Gold's Gym helps all kinds of people achieve their individual potential through fitness. For more information please visit www.goldsgym.com, www.facebook.com/goldsgym or www.twitter.com/goldsgym.
SOURCE Gold's Gym