Sizzler Rolls Back Steak and Malibu Chicken to 1990s Price
Limited time offer features complete dinner for $7.99
October 01, 2013 // Franchising.com // MISSION VIEJO, Calif. – Sizzler (Twitter @Sizzler_USA and www.facebook.com/sizzler) is offering a combo of its signature comfort foods at a price reminiscent of the 1990s. Steak and Malibu Chicken is only $7.99 from September 30 to November 10, 2013, at participating locations.
The classic Steak and Malibu Chicken consists of a six ounce tri tip sirloin and a single chicken patty topped with ham and two slices of melted Swiss cheese. Click for photo. The dish is accompanied by Sizzler's secret Malibu Sauce, a smooth and creamy, lightly flavored yellow mustard and mayonnaise dipping treat that many have tried to recreate at home. The entrée also includes a baked potato or guest-selected side dish. Click to view TV commercial.
"People still need a place to celebrate the good things in life, like time with family," said Kerry Kramp, president and CEO. "With Steak and Malibu Chicken for $7.99, we want to treat guests to two Sizzler favorites and to say 'Thank you' by providing a well-deserved break from escalating prices."
Sizzler has entered its sixth consecutive year of same store sales increases by serving great tasting steaks, chicken, seafood and salads at affordable prices. Since its inception in 1958 when it served steak dinners for 99 cents, Sizzler has allowed working class men and women to take their families out for a high-quality, sit-down meal.
From U.S.D.A. Choice steaks cut fresh in-house every day, to salads, soups and baked goods – all created from scratch in real kitchens – Sizzler® is where America comes for great food and value. Famous for its 50+ item appetizer, soup, salad and dessert bar, guests enjoy the flexibility of paying in-line and dining at their own pace, with servers delivering meals and clearing tables. There are more than 150 Sizzlers in the United States, including Puerto Rico.
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Brad Ritter Communications
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