DUBLIN, Ohio - Oct. 1, 2013 // PRNewswire // --
Available for a limited time until November
Available nationwide in all North American (U.S. and Canada) Wendy's restaurants
Yet again, Wendy's shows America it won't chicken out when it comes to great food. Since July, millions of Americans have had a love fest with the Pretzel Bacon Cheeseburger. Wendy's continues to fuel the nation's pretzel craze by spreading the love and offering the answer to every chicken lover's desire—Pretzel Pub Chicken—a hearty pub-inspired chicken sandwich served on its signature artisan pretzel bun. Chicken fans are showing signs of pretzel envy, and the Pretzel Pub Chicken provides the perfect cure – with a twist.
"Chicken sandwich lovers told us at the front counter, the drive-thru and especially in 140 character tweets why they deserved the pretzel treatment – and we're responding in a big way," said Liz Geraghty, Wendy's VP of Brand Marketing. "If your neighborhood upscale pub teamed up with Wendy's to create a chicken sandwich, the Pretzel Pub Chicken would be it."
The mouthwatering, pub-style sandwich features:
The Pretzel Pub Chicken is another component of Wendy's ongoing brand transformation efforts, which also includes menu innovations; the re-imaging of restaurants with a bold, contemporary look; an updated Wendy's logo; new crew uniforms; consumer-preferred menuboards and packaging; and a completely overhauled Wendys.com.
The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 27 countries and U.S. territories worldwide. For more information, visit www.aboutwendys.com or www.wendys.com.
SOURCE The Wendy's Company