Award-Winning Quaker Steak & Lube® Announces October Promotions
Casual-Dining Franchise Honors Breast Cancer Awareness Month and Launches Social Media Campaign
October 03, 2013 // Franchising.com // SHARON, Pa. - The Award-Winning casual-dining franchise Quaker Steak & Lube® known for its Best Wings USA and more than 20 sauces, announced today two different promotions that will run through the month of October. Beginning Oct. 1, Quaker Steak & Lube® will launch both its “Think Pink” program in honor of Breast Cancer Awareness month, and its next social media recipe contest, “Sauce It Up!”
“We are excited to kick off October in a big way at The Lube® by joining the fight against breast cancer with our four inspired beverages that deliver a hint of pink,” said John Longstreet, chief executive officer of Quaker Steak & Lube®. “In addition, we’ll be reaching out to our loyal Lubies to help discover the sauciest recipes that our fans can create with our award-winning sauces.”
Throughout the month of October, participating Quaker Steak & Lube® locations will feature a “Think Pink” menu where four different beverages will be featured, including the Pink Lube-A-Rita, Cherry Pink Lube-N-Ade, Pink Cosmopolitan and the Pink-N-Ade.
Also during the month of October, the company will launch its next social media contest, “Sauce It Up!” where Lube Nation can submit their sauciest recipe creations using The Lube®’s own award-winning sauces. Two finalists will be selected each week for five weeks. Once the top ten are chosen by The Lube®’s esteemed panel of judges based on creativity, taste and presentation, then Lube Nation will get to vote for the winner through the Facebook App. Fans will be able to upload photos of their culinary creations and some recipes will even be featured on The Lube®’s Sauce It Up Cooking channel.
All fans that submit a recipe will receive a ten percent off coupon for Quaker Steak & Lube® valid at participating locations. The top ten finalists will receive a cooking kit, including a gift card and sauce. The overall winner will be crowned the “Sauce It Up!” Champion and awarded the grand prize, a trip for two to the Original Quaker Steak & Lube® in Sharon, Pa. to learn the secrets of The Lube® kitchen, be a part of a menu ideation session and have their recipe featured in the Saucy Tip brochure. For more information on the contest, please visit www.facebook.com/theofficialqsl.
The compelling décor, including race cars suspended from the ceilings, motorcycles, Corvettes and gas station memorabilia, combined with its craveable food and SuperCharged events, has created a cult-like following for The Lube® for more than 38 years. The company experienced significant growth in 2012 with 11 restaurant openings, a 22 percent increase from the previous year and a 13 percent increase in system wide revenues. The company has nearly 60 locations across 18 states and Canada.
Most recently, Quaker Steak & Lube® was awarded the festival favorite for the second straight year at the National Buffalo Wing Festival in Buffalo, N.Y. In addition, it was also recognized for its Triple Atomic wing sauce, winning first place in the Traditional Extra-Hot sauce category.
For more information, visit www.QuakerSteakAndLube.com. Follow The Lube® on Twitter at @TheOfficialQSL and on Facebook at The Official Quaker Steak & Lube. Join Lube Nation today by signing up for our E-mail club at http://thelube.com/qsl/email_club.html.
About Quaker Steak & Lube®
Founded in 1974 and built in an abandoned gas station in Sharon, Pa., Quaker Steak & Lube® has expanded to more than 60 locations throughout the United States and Canada. The unique décor, including gas station memorabilia, classic cars, motorcycles, race cars and corvettes suspended from the ceilings combined with the crave-able food and high-octane events has afforded The Lube® a cult-like fan following. Today, Quaker Steak & Lube® has become one of the fastest-growing restaurant chains in the country, and has won hundreds of national and international awards for its wings and more than 20 different wing sauces.
SOURCE Quaker Steak & Lube
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