Jamba Juice and Isis Announce Million Free Smoothie Giveaway
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Jamba Juice and Isis Announce Million Free Smoothie Giveaway

Isis Mobile Wallet Users to Tap to Pay to Receive Free Smoothies

SAN JOSE, Calif. - (BUSINESS WIRE) - Oct. 16, 2013 - Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle brand, and Isis®, the mobile commerce joint venture created by AT&T Mobility, T-Mobile US Inc. and Verizon Wireless, today announced that the companies will give away up to one million free smoothies to U.S. consumers who tap to pay using their Isis Mobile Wallet. The giveaway will kick off later this year at participating U.S. Jamba Juice locations following the national launch of Isis.

To redeem smoothies, consumers need an NFC-enabled smartphone and an enhanced SIM from AT&T, T-Mobile or Verizon Wireless. With the hardware in place, consumers can download the Isis Mobile Wallet and tap and pay at any participating U.S. Jamba Juice retail location.

"Jamba Juice is committed to supporting new and existing customers in an ultra-mobile retail world," said James White, CEO of Jamba Juice. "To that end, we’re rolling out NFC terminals with Isis’ proprietary SmartTap technology at Jamba Juice locations nationwide, allowing customers to redeem and pay for products with one tap. We’re also excited about the degree of exposure Jamba Juice will receive for new and evolved menu items."

The Isis Mobile Wallet uses near field communications (NFC) technology to allow consumers to pay, redeem coupons and present loyalty cards with a single tap using their mobile phone.

"The Million Free Smoothie Giveaway provides a powerful incentive for consumers to experience the simplicity and convenience of mobile commerce," said Michael Abbott, CEO of Isis. "From pilot to national availability, our successful partnership with Jamba Juice showcases the business value and marketing capabilities of mobile commerce."

Abbott and White will discuss the campaign on MobileCON’s Mobile Commerce Panel, taking place today from 2:00 to 3:30 pm at the San Jose Convention Center. Live demos of the new Isis Mobile Wallet will take place at the event today through October 18 in the Verizon Wireless booth (#630).

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of July 2, 2013, there were 829 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).

About Isis

The joint venture is between AT&T Mobility LLC, T-Mobile US Inc. and Verizon Wireless and is based in New York City. The venture is chartered with building Isis, a national mobile commerce venture that will fundamentally transform how people shop, pay and save. The Isis Mobile Commerce Platform™ is available to all merchants, banks, payment networks and mobile carriers. Isis, Isis Mobile Wallet, Isis Ready, Isis Mobile Commerce Platform and the associated logos are trademarks of JVL Ventures, LLC in the U.S. and/or other countries. Other logos, product and company names mentioned herein may be the trademarks of their respective owners. For more information visit www.paywithisis.com.

Cautionary Language Concerning Forward-Looking Statements

Information set forth in this press release contains financial estimates and other forward-looking statements that are subject to risks and uncertainties, and actual results might differ materially. The words "anticipate," "believe," "expect," "may," "plan," "should" and similar expressions are intended to identify forward-looking statements. Such statements are subject to risks and uncertainties, including, without limitation, those set forth in the discussions of factors that may affect future results contained in Securities and Exchange Commission filings of AT&T, T-Mobile US Inc., and Verizon Communications (of which Verizon Wireless is a subsidiary). AT&T, T-Mobile US Inc., and Verizon disclaim any obligation to update and revise statements contained in this news release based on new information or otherwise.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131016005384/en/

Source: Jamba Juice Company

Contacts:

For Isis
Tom Cook
206-268-2238
tom.cook@edelman.com

For Jamba Juice
Ty Sheppard
415-249-6775
ty@finnpartners.com

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