Pumpkin Spice Brings Holiday Spirit to Trio of Jack in the Box® Beverages

Real Ice Cream Shake and Hot and Iced Coffees now available in Pumpkin Spice Flavor

SAN DIEGO - October 21, 2013 - (BUSINESS WIRE) - Jack in the Box® restaurants are getting into the holiday spirit a little early this year, thanks to a trio of seasonal beverages featuring a flavorful Fall favorite: Pumpkin Spice. For a limited time, Jack in the Box is offering a Pumpkin Spice version of its Real Ice Cream Shake and Hot and Iced Coffees.

"This year, we’re adding a bold, flavorful twist to the pumpkin-flavored shake we’ve offered in recent years. We’ve also created two additional Pumpkin Spice drinks for our guests to enjoy during the holidays, with the new flavor representing the first-ever extensions for our Hot and Iced Coffee drinks."

"Pumpkins have such a strong nostalgic appeal at this time of year that consumers crave pumpkin flavors, whether they’re eating pie or bread or sipping a beverage," said Iwona Alter, Vice President of Menu Strategy at Jack in the Box. "This year, we’re adding a bold, flavorful twist to the pumpkin-flavored shake we’ve offered in recent years. We’ve also created two additional Pumpkin Spice drinks for our guests to enjoy during the holidays, with the new flavor representing the first-ever extensions for our Hot and Iced Coffee drinks."

In addition to the new Pumpkin Spice Shake, Jack in the Box is also adding Egg Nog to its line of Real Ice Cream Shake flavors. As with Jack’s other Real Ice Cream Shakes, the Pumpkin Spice and Egg Nog Shakes are served with whipped topping and a Maraschino cherry on top.

The Shakes and Iced Coffees are available in 16- and 24-oz. sizes; Hot Coffee is available in 12- and 16-oz. sizes.

[Note to media: Visit the online press room at jackinthebox.com for a high-res image of the Holiday Drinks at Jack in the Box.]

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation’s largest hamburger chains, with more than 2,200 restaurants in 21 states. Additionally, through a wholly owned subsidiary the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with approximately 600 restaurants in 46 states, the District of Columbia and Canada. For more information on Jack in the Box and Qdoba, including franchising opportunities, visit www.jackinthebox.com or www.qdoba.com. Follow Jack in the Box on Facebook and Twitter.

Contact:

Jack in the Box Inc.

Brian Luscomb
(858) 571-2291
brian.luscomb@jackinthebox.com

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