Menchie's CEO Amit Kleinberger Gets a Taste of His Franchise Operations on the CBS Hit Series "Undercover Boss"

Kleinberger Will Appear On Emmy Award-Winning Series on Friday, Oct. 25

LOS ANGELES - October 21, 2013 - (BUSINESS WIRE) - Menchie's (www.menchies.com) CEO, Amit Kleinberger, will be featured on the hit CBS series "Undercover Boss" on Friday, Oct. 25 at 8 p.m./7 c. During his journey to different franchise locations across the country, Kleinberger will take a behind the scenes look while performing tasks of all employee levels such as maintaining yogurt machines, putting on the Menchie mascot costume and even working on a dairy farm.

As the youngest CEO to appear on the show, Kleinberger was eager to take a step back and evaluate the fast-growing brand from a different perspective. Menchie's mission is to make people smile, so Kleinberger's decision to participate in "Undercover Boss" was the perfect way to see if his vision was being implemented on the front lines. From day one, the brand has worked not only to redefine the frozen yogurt space by offering unique best-in-class products, but also to make an impact in the communities in which they operate in. Offering more than 70 rotating flavors, guests can mix and match their favorite yogurt selections with delicious toppings to create endless combinations.

"The 'Undercover Boss' opportunity has made a tremendous impact in my life as CEO and has given me a deeper appreciation for everyone who is a part of our Menchie's family. As a CEO, I do not always have the opportunity to interact with our in-store leaders and to see firsthand the dedication and hard work put in on a daily basis," said Amit Kleinberger, CEO of Menchie's. "Beneath my disguise, I was able to discover key factors in the success of our company's growth across the world. Happiness and smiles are promoted throughout our Menchie's family, and by working side-by-side with some of our team members, it felt great to see our core values come to life in stores."

To celebrate Menchie's appearance on the show, viewers can text "MENCHIES" to 35350 during the airing to receive a text offer for a free five ounce frozen yogurt. To redeem the free frozen yogurt, guests must present the offer on their phone in-store. The five ounce offer is only valid from Saturday, Oct. 26 through Sunday, Oct. 27 at participating Menchie's locations.

"Undercover Boss" is a two-time Emmy Award-winning reality series in its fifth season that follows high-level corporate executives each week as they leave the comfort of their corner office for an undercover mission to examine the inner workings of their companies. Through the experience of working side-by-side with employees, the executives gain a new perspective of the behind the scenes operations of their organizations, while developing a new appreciation for some of the hardest working individuals that embody their brands.

For more information regarding Menchie's, including store locations or franchising opportunities, please visit www.menchies.com. Like Menchie's on Facebook at www.Facebook.com/MyMenchies or follow on Twitter at www.Twitter.com/MyMenchies.

About Menchie's

Menchie's creates lasting memories by creating an unparalleled guest experience with a mission to make every guest smile. Menchie's is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With more than 350 stores, the franchise has locations open in the United States, Canada, Japan, Australia, Puerto Rico, South Africa, Guam, India and more. Menchie's expects to celebrate 400 open stores in 2013. The brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie's frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

Contacts:

For Menchie's

Shelby Fox
213-988-8344
sfox@konnect-pr.com

Erin Morrissey
213-988-8344
emorrissey@konnect-pr.com

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