Sears Home Appliance Showrooms Unveil New Look

Sears Home Appliance Showrooms Unveil New Look

National Retailer Hosts System-Wide, Re-Grand Opening Celebration with Two-Day Sale, October 25-26

October 23, 2013 // // HOFFMAN ESTATES, Ill. - To make shopping for appliances an easier experience for consumers, Sears Home Appliance Showrooms has completely revamped its interior. The updated sales floor presentations include a new merchandising layout allowing showrooms to expand key lines such as built-in cooking, cooktops, and laundry, and improve customer shopping experiences with new displays of dishwashers and floor care.

Since August 2013, more than 60 of the Showrooms have been updated to the new expanded presentation. This new floor plan will be the company standard moving forward with all new locations.

"With our new showroom model, we’re not increasing the size of our sales floors, but rather, better utilizing our floor space to expand our merchandise offerings and showcase our products. This, in turn, will help our dedicated sales force provide customers with a higher level of service," said Susan Hilsenbeck, Division Vice President, Merchandising at Sears Hometown and Outlet Stores, Inc. "Customers can expect to find a simplified layout, better showcasing our dishwashers, cooktops, and built-in cooking appliances, including an expanded wall oven display. Plus, our laundry has also expanded, featuring additional top-load high-efficiency and front-load washers and dryers."

To celebrate the new look, Sears Home Appliance Showrooms will promote a nationwide event this weekend, Oct. 25-26. Customers can save on the following items during the two-day sale: 50% off all Kenmore®, Kenmore Elite, and Kenmore Pro Wall Ovens over $499 with their Sears Card; 35% off all other Kenmore Cooking Appliances over $499 with their Sears Card; and up to 30% off all other Kenmore Appliances over $499 with their Sears Card.

In addition to offering the exclusive Kenmore brand, Sears Home Appliance Showrooms also offer an incredible selection of the top appliance brands such as Maytag®, Whirlpool®, KitchenAid®, Bosch®, Frigidaire®, Samsung®, and GE®. The showrooms guarantee the lowest price on the top appliance brands through a price-match policy, and offer installation and repair services from trained technicians.

For more information about Sears Hometown and Outlet Stores, Inc., including Sears Home Appliance Showrooms, please visit To learn about the opportunity to own and operate a Sears Home Appliance Showroom store format or other format, please visit

About Sears Hometown and Outlet Stores, Inc.

Sears Hometown and Outlet Stores, Inc. (NASDAQ: SHOS) is a national retailer primarily focused on selling home appliances, lawn and garden equipment, tools and hardware. As of August 3, 2013, Sears Hometown and Outlet Stores, Inc. and its dealers and franchisees operated 1,250 stores across all 50 states as well as in Puerto Rico and Bermuda.

In addition to merchandise, Sears Hometown and Outlet Stores, Inc. provide consumers with access to a full suite of services, including home delivery, installation and extended service contracts.

Sears Hometown and Outlet Stores, Inc. operates through two segments—the Sears Hometown and Hardware segment and the Sears Outlet segment. The Sears Hometown and Hardware segment’s stores are designed to provide customers with in-store and online access to a wide selection of national brands of home appliances, lawn and garden equipment, tools, sporting goods and household goods, depending on the particular store. The Sears Outlet stores are designed to provide customers with in-store and online access to purchase new, one-of-a-kind, out-of-carton, discontinued, obsolete, used, reconditioned, overstocked and scratched and dented products across a broad assortment of merchandise categories, including home appliances, apparel, mattresses, sporting goods, tools and lawn and garden equipment at prices that are significantly lower than manufacturers’ suggested list prices.

SOURCE Sears Hometown and Outlet Stores, Inc.


Jayne Levy
Fishman Public Relations
(847) 945-1300

Corporate Website




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