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Starwood Hotels’ Sizzling Aloft Brand Poised to Debut in College Station, Texas

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Catering to the Next Generation of Travelers, Aloft College Station Will Open in 2015 in a Prime Location near Texas A&M University, Entertainment and Shopping

STAMFORD, Conn. - October 23, 2013 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced that its fast-growing Aloft brand will make its debut in College Station, Texas in October 2015. Designed for the next generation of travelers, Aloft College Station will be ideally located just minutes from the Texas A&M University campus. Owned by Lodging America, the new-build hotel will feature 102 spacious, loft-like rooms, 1,500 square feet of flexible meeting space, accessible technology and a buzzing, social atmosphere.

"Aloft College Station will bring new energy to the hotel market in this bustling college town," said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood Hotels & Resorts Worldwide, Inc. "The fast-growing brand has attracted a loyal following among guests who are drawn to the urban design aesthetic and lively social scene that Aloft delivers."

Aloft College Station will be located at the corner of University Drive West and Lincoln Avenue, close to both Texas A&M and Blinn College, as well as the George Bush Presidential Library and Museum, Post Oak Mall, Grand Station Entertainment Center and the restaurants, bars and music venues in the popular Northgate district. The new Aloft will also be convenient to the Business Center at College Station, home to numerous technology and telecommunications companies.

"We look forward to introducing the Aloft brand to College Station as we continue to aggressively grow the design led and affordable brand in markets across North America," said Allison Reid, Senior Vice President of North American Development for Starwood Hotels & Resorts Worldwide, Inc. "Aloft recently reached the 75th hotel milestone, fueled by its phenomenal success with owners and developers seeking a compelling, global brand that resonates with savvy travelers."

Pioneering initiatives in music, design and technology have positioned Aloft as a must-have brand for the next generation of travelers. Aloft has reported consistently high guest satisfaction scores since launch, reflecting the success of its modern and vibrant design at an affordable price point.

About Aloft Hotels

With more than 75 hotels in 14 countries around the world, Starwood’s Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the "always on" next generation of traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com. Aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest(R) program, the industry’s richest loyalty program. To learn more, please visit www.spg.com.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,162 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest(R) (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

Source: Starwood Hotels & Resorts Worldwide, Inc.

Media Contact:

Starwood Hotels & Resorts

Amy Rosen
203-964-4661
Amy.Rosen@starwoodhotels.com

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