Camille’s Hand-Dipped Ice Cream Plots Global Franchise Growth Strategy
Frozen Treats on a Stick Soon to be Worldwide Sensation
October 25, 2013 // Franchising.com // AUSTIN, Texas – Camille’s Hand-Dipped Ice Cream Bars, the franchise revolutionizing frozen treats, announced today an aggressive global growth strategy.
"If you look at the quality of investors we’re attracting around the world, it is easy to see why I feel so good about the momentum behind our brand," said Rome Gregorio, chairman and founder of Camille’s Hand-Dipped Ice Cream Bars. "Seasoned entrepreneurs and food service operators who want to add a high-performing, extremely adaptable concept to their portfolio will see our brand as a great fit for their investment strategies and the guests they cater to in highly trafficked venues."
Despite being in the infancy stages of its licensing and franchising, Camille’s has already signed a master licensing agreement that will result in new units across the United States in non-traditional venues such as airports, cruise ships and other transportation hubs. The deal has been completed with an experienced food service operator with 30 years in developing frozen yogurt concepts in non-traditional venues. The success of the brand’s initial Austin, Texas storefront has allowed the company to expand its vision for the future of Camille’s.
Additionally, international expansion through master franchising agreements in Asia, Latin America and the Middle East are top expansion priorities for Camille’s. Interest around the globe has been consistent, and the Camille’s leadership team is visiting with prospective investors at upcoming franchise conventions in India and the United Arab Emirates. Camille’s is also expanding through a U.S. area developer initiative, awarding opportunities to seasoned entrepreneurs who have the skills to grow through multiple units in a given trade area.
"Camille’s brings a smile to your face," said Gregorio. "Investors and consumers alike fall in love with the concept…it’s a feel good brand with a great business model, fantastic support and ongoing product development."
Gregorio and his wife, Melyn, started development of Camille’s Hand-Dipped Ice Cream in 2010. A former independent health club owner, Gregorio came up with the Camille’s concept when Melyn was undergoing chemotherapy and radiation treatments for breast cancer. Ice cream was the only thing that soothed her after treatments, so Gregorio went into business with the idea. The name Camille’s comes from the couple’s only daughter, Camille, one of their three children. After traveling to Brazil and Italy to usher into the United States the most cutting-edge flash-freezing technology with a team of food scientists, Gregorio developed an adaptable model that operates seamlessly in kiosks at malls, airports, entertainment/lifestyle centers and transportation venues.
"We want to recreate the nostalgia and authenticity of a hand-held treat," said Gregorio. "Camille’s ice cream bars are portable, affordable, fun and easy to eat."
The Camille’s experience is a journey through taste and sensation. First, the guest chooses an ice cream, yogurt or blended fruit, which is frozen on a stick. Then, the frozen treat is dipped in either milk or dark chocolate. Finally, the bar is rolled in the toppings of the guest’s choice. Camille’s provides virtually endless possibilities, revolutionizing the world of frozen treats. Samplings of popular flavors include cappuccino ice cream dipped in dark chocolate and rolled in almonds and pumpkin ice cream covered in milk chocolate and rolled in pistachios.
The state-of-the-art flash-freeze technology used by Gregorio and his team makes Camille’s the first franchise of its kind. The ability to freeze 500 sticks in an hour combined with the freshest ingredient quality and space-conscious variety of flavors and toppings makes Camille’s the perfect low-cost franchise to operate in a kiosk.
About Camille’s Hand-Dipped Ice Cream Bars
Camille’s Hand-Dipped Ice Cream Bars is based in Austin, Texas. Known for its fresh ingredients and funky, colorful atmosphere, the Camille’s experience involves choosing either a freshly-made ice cream, yogurt or blended fruit which has been frozen in a state-of-the-art flash freezer. Then, the guest chooses a coating in which to dip the treat as well as a variety of toppings to garnish the bar. Camille’s Hand-Dipped Ice Cream Bars is a franchise sought after by business-savvy investors, food service operators and entrepreneurs who value adaptability, a positive work environment and the ability to make guests happy with a simple and fun experience. As a relatively low-cost franchise, Camille’s Hand-Dipped Ice Cream Bars are perfect for proven entertainment and restaurant ownership groups as well as transportation and entertainment venues. For more information about Camille’s Hand-Dipped Ice Cream Bars, visit www.camillesicecream.com. To learn more about franchising opportunities visit www.camillesicecream.com/franchising.
SOURCE Camille’s Hand-Dipped Ice Cream Bars
All Points Public Relations
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