Toys"R"Us® Offers Exceptional Values to Loyal Shoppers this Holiday Season
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Toys"R"Us® Offers Exceptional Values to Loyal Shoppers this Holiday Season

Inclusive Of "R"Us Credit Card Super Saturdays, Double-Wish-Ious Wednesdays and First-ever, Exclusive Pre-Black Friday Incentive; "R"Us Credit Cardholders Receive 10% Off Their In-Store Purchases Every Saturday through December 21; Benefits, Savings and Special Perks Continue for Rewards"R"Us Members throughout Holiday 2013

WAYNE, NJ - Toys"R"Us, Inc. today announced a series of exciting loyalty incentives shoppers can take advantage of this holiday season through its 35 million member-strong Rewards"R"Us® program, as well as expanded advantages for new and existing "R"Us® Credit Cardholders, whether shopping at Toys"R"Us® and Babies"R"Us® stores nationwide or online at and The retailer continues to bolster its loyalty incentives as it reaffirms its commitment to its most devoted customers, while also giving new shoppers compelling reasons to shop the brand.

The company’s point-based loyalty program, Rewards"R"Us, was created to thank its best and most frequent customers for their patronage and offer them additional opportunities to find great values and enjoy special services. The program will be enhanced this holiday season through three unique incentives: "R"Us Credit Card Super Saturdays, Double-Wish-ious Wednesdays and a first-ever, private pre-Black Friday incentive. While loyalty members enjoy unique perks and benefits throughout the year, in addition to accruing points for purchases – two points earned for every one dollar spent on most Toys"R"Us and Babies"R"Us purchases in-store and online* – shoppers will delight in increasing their loyalty earnings during the months of November and December.

"All year long, we continually seek new ways to engage with and reward our most loyal customers. Especially during the holidays, our goal is to provide consumers with even more compelling reasons to shop our brand, while helping them fulfill the wishes of the children in their lives," said Amy Avitabile, Vice President, Integrated Marketing Communications, Toys"R"Us, U.S. "Our enhanced loyalty incentives are just some of the ways we are showing our appreciation of our most faithful shoppers – both long-standing and new."

"R"Us Credit Card Super Saturdays

Beginning November 2, and continuing every Saturday through December 21, "R"Us Credit Cardholders will be eligible to receive 10%** off their Toys"R"Us and/or Babies"R"Us purchases when they use their "R"Us Credit Card in-store. Shoppers who elect to open an account during the exclusive promotional period can also receive an additional 15%** off their purchase. Making the deal even more enticing – it is stackable with other offers – granting shoppers maximum ways to save this holiday season. Those who wish to apply for an "R"Us Credit Card can simply visit any "R"Us store nationwide or

Double-Wish-ious Wednesdays

New this holiday season, Rewards"R"Us and "R"Us Credit Cardholders are eligible to earn double reward points every Wednesday in November and December (November 6 – December 25), on all in-store and online purchases at Toys"R"Us and Babies"R"Us. While Rewards"R"Us members can receive four points per dollar spent during these promotional days, those who make purchases using their "R"Us Credit Card can receive eight points per dollar*** (500 points earned = $5 in Rewards"R"Us Reward Dollars). To learn more about Double-Wish-ious Wednesdays, visit the dedicated landing page,

First-Ever, Pre-Black Friday Offer

Existing Rewards"R"Us members, or those who sign up for the loyalty program before November 24, will receive a special email offer, granting them access to select Toys"R"Us Black Friday deals beginning Wednesday, November 27. Loyalty members will not only accumulate points for their purchases, but can obtain direct access to exclusive offers in all "R"Us stores – giving them a private jump start to the holiday season. Additional details on this promotion will be announced in the coming weeks.

Ongoing Loyalty Benefits

Customers can sign up for the company’s complimentary loyalty program at any "R"Us store nationwide or at Enrollment in the Rewards"R"Us program requires a valid email address in order to receive earned rewards. Rewards"R"Us members can also visit the retailer’s dedicated loyalty website, to keep track of their purchases and reward status, as well as find out about partner promotions and exclusive offers. Once enrolled, members can begin taking advantage of a variety of special perks and promotions, which include:

  • Safety Notifications – Members with an active email address on file will automatically receive notices if a product they purchased with their membership at an "R"Us store or online has been recalled.
  • Member Shopping Events – Members will receive advance notice of exclusive in-store sales and events.
  • Members Only Discounts – Members will receive discounts and special offers via periodic mailings and emails.
  • Returns Made Easy – Store employees can look up any member’s transaction simply by rescanning the shopper’s card, as long as the member’s card was scanned during the original purchase. All members have to do is remember to scan their card each and every time they shop with "R"Us.****

For all the latest news about the 2013 Holiday Season at Toys"R"Us, visit "R" Holiday Press Room at

*Rewards"R"Us members do not earn rewards points on Buyer Protection Plan, assembly fee, breast-pump rental fee, delivery fee, Layaway fees and shipping & handling. Special financing purchases do not earn rewards points.

**Subject to credit approval. Exclusions/conditions apply. See store for details.

*** Subject to credit approval. See the "R"Us Rewards program terms or an associate for details. Rewards"R"Us Card offered by Toys"R"Us, Inc. "R"Us Credit Card and "R"Us MasterCard issued by GE Capital Retail Bank pursuant to a license from MasterCard International, Inc.

****Normal return policy applies.

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 878 Toys"R"Us and Babies"R"Us stores in the United States and Puerto Rico, and in more than 690 international stores and over 170 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including,, and, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys"R"Us, Inc. can be found on Follow Toys"R"Us, Babies"R"Us and FAO Schwarz on Facebook at, and and on Twitter at and>.

SOURCE Toys"R"Us, Inc.

Media Contacts:

Toys"R"Us, Inc.
Linda DeNotaris



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