Massage Envy Spa® Introduces New Executive
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Massage Envy Spa® Introduces New Executive

New Chief Operating Officer and General Counsel Join Corporate Team

November 04, 2013 // // Scottsdale, Ariz. – Massage Envy Spa, the pioneer and national leader of professional, convenient and affordable massage and spa services, announced today they’ve added to their executive team with a new chief operating officer and new general counsel.

As Massage Envy Spa’s new chief operating officer, Joe Luongo is responsible for the company’s day-to-day franchisor operations and leads profitable growth for franchisees. In addition to operations, Luongo oversees training, information technology, and real estate and development. In this new role, he’ll help create a strategy for continued domestic growth, as well as international brand building.

"My job is to help put systems and tools in place to support the franchisees as they continue to drive revenue across the network," Luongo said. "This includes everything from training plans to customer service, all while leveraging technology across every department to help increase performance and results."

Luongo has 22 years of experience in the franchise industry, including Pizza Hut, and most recently Peter Piper Pizza. Throughout his career, he has worked for three Fortune 500 companies and has global experience from his time at FedEx Kinko’s, when he led locations worldwide outside of the United States. Additionally, he served for six years as a C-130 navigator in the U.S. Air Force.

"It’s exciting to be involved with a brand that’s opening more than 100 locations a year, and to think, we haven’t even tapped into the international market yet," he said. "We’ll soon have more than 1,000 locations nationwide, and I’m looking forward to being part of that growth story."

Melanie Hansen joins Massage Envy Spa with extensive legal expertise; she began her career practicing tax and corporate law. In 2003, Hansen served as general counsel for Cold Stone Creamery before joining the Target Corporation where she held full product and liability responsibility for the Fortune 50 Company’s Northern Arizona district, generating $300 million in annual sales. Just prior to joining Massage Envy Spa, Hansen worked as the chief operating officer and general counsel for Esio Franchise Company.

Hansen is responsible for all legal affairs for Massage Envy Spa, including franchise disclosure and compliance, corporate transactions and litigation, trademark protection and enforcement, and procurement.

"I am thrilled to join the Massage Envy Spa team," Hansen said. "Massage Envy Spa is legendary in the franchise and massage industry, and I look forward to supporting the company from a legal perspective on the exciting strategic growth initiatives that are planned for the future."

Today, Massage Envy Spa is one of the country's fastest growing wellness brands, serving a membership base of more than 1.3 million members. With more than 910 franchise locations operating in 48 states, Massage Envy Spa just sold its 1,200th license.

Open seven days a week, each Massage Envy Spa offers convenient times and locations to fit any guest’s needs. Visit Massage Envy Spa on Facebook or on Twitter. For healthy living and wellness tips, visit Massage Envy’s blog. Additional information, including a list of all clinics, can be found at

About Massage Envy Spa

Massage Envy Spa, based in Scottsdale, Arizona, is a national franchisor, and through its franchised locations, is the leading provider of therapeutic massage in the United States. The national franchise is dedicated to providing professional and affordable therapeutic massage and spa services to members and guests with busy lifestyles at convenient times and locations. Founded in 2002, Massage Envy Spa has more than 910 franchise locations in 48 states and 1.4 million members. In addition, the average unit volume for a franchise location is $1.3 million. Through its national partnership with the Arthritis Foundation, Massage Envy Spa has raised more than $2 million in three, one-day Healing Hands for Arthritis events. The company was recently ranked #88 in Franchise Time’s Top 200, #81 in Entrepreneur's 2013 Franchise 500 and #29 in its Fastest Growing Franchise rankings. Massage Envy Spa is a member of the International Franchise Association (IFA) and was named a 2013 Military Friendly Franchise. For more information, visit

SOURCE Massage Envy Spa


Ellie Mannix
Account Coordinator
Fish Consulting, LLC
(954) 893-9150 ext.223
(954) 604-4583 cell



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