November 06, 2013 // Franchising.com // ATLANTA – The original fast casual pizza franchise, Uncle Maddio’s Pizza Joint, continues expanding across the country with the with the recent signing of a five-unit franchise development agreement for Southeast Alabama. The chain, founded by Matt Andrew, former President and co-founder of Moe’s Southwest Grill, is the fastest-growing chain in the category it created -- fast casual pizza.
Led by owner operator Michael DiChiara and several partners, including Auburn University graduates and Auburn, Alabama residents Ernest Lee, Jr. and Clint Wilson, along with Troy, Alabama native Will Hudson, the new Uncle Maddio’s franchisees bring a combination of restaurant, legal, real estate and construction experience. Hudson is a multi-unit owner of Subway restaurants in Alabama, while Lee‘s company Colvin Evans Construction is building their five Uncle Maddio’s units. The first of five locations is set to open early in the first quarter of 2014 in the new ‘Heart of Auburn’ complex on Auburn University’s campus.
"Americans are embracing the newest concept in fast casual dining – homemade pizza custom made just for you, and ready to eat in under seven minutes," said Andrew. "Though imitators are entering the market, our customers and franchisees are choosing the original. Every day, we are fielding more and more calls from prospective franchisees around the country."
In addition to Montgomery and Auburn, Uncle Maddio’s will be expanding into 11 new markets including Dallas, Texas; Austin, Texas; Jonesboro, Ark.; Mobile, Ala.; Birmingham, Ala.; Columbus, Ga.; Canton, Ga.; Jacksonville, Fla.; Virginia Beach and Ashburn, Va. and Fargo, N.D.
The chain has attracted multi-unit franchise operators, including current and former operators of high-profile chains such as Moe’s Southwest Grill, Papa John’s Pizza, Jimmy John’s, Arby’s, Subway, Burger King, Dairy Queen, Firehouse Subs, Tin Drum Asia Cafe, Marble Slab Creamery, Golden Corral, Penn Station Subs, Great Wraps and Qdoba Mexican Grill.
Launched in Atlanta in 2008, Uncle Maddio’s operates 18 restaurants with 11 new units opened this year, and 35 units anticipated to open in 2014. A top franchise, Uncle Maddio’s now has 165 restaurants in development, including numerous franchisees opening their second and third locations.
"The fact that our franchisees are rapidly building out multiple locations is the highest praise," said Andrew. "This is a concept that delivers on its promise and provides customers with a wholly unique dining experience."
In addition to made-from-scratch dough, Uncle Maddio’s makes its own sauce, meatballs and salad dressings to ensure the highest quality and freshest selection. With more than 5-million pizza creation options, customers can choose from three dough choices, including a gluten-free, six different sauces and more than 50 toppings, with vegan and organic selections available. Every pizza is custom made and baked in less than 7 minutes, starting at $6.99.
"We spent several months researching the build-your-own pizza concept that Uncle Maddio’s pioneered," said Michael DiChiara of the Southeast Alabama franchisee. "The pizza is second to none, utilizing the highest quality ingredients, and the strength of the brand catapults Uncle Maddio’s above all competitors. Matt and his team have the experience and leadership skills for ultimate success. They have created a truly original concept that is operationally sound and profitable. A homerun for any prospective franchisee."
The menu also features create-your-own salads with a vast buffet of crisp garden-fresh vegetables, as well as a pre-imagined menu full of signature salads such as Greek, Chicken Caesar, and Santa Fe. Toasted panini sandwiches, including choice creations such as Maddio’s Steak and Cheese, Basil Chicken, Tuscan Meatball, Turkey Bacon Cheddar and more.
For more information on Uncle Maddio’s Pizza Joint, visit www.unclemaddios.com. Interested franchisees can visit www.unclemaddios.com/franchise-info/ or contact Roger Wagerman at firstname.lastname@example.org.
Celebrating its 5th year, Uncle Maddio’s Pizza Joint is the original create-your-own fast casual pizza restaurant. Operating 18 restaurants in six states, Uncle Maddio’s is the fastest growing fast casual pizza brand in the US, with an additional 35 franchise restaurants in development for 2014, and 165 units committed through its franchisee network. Uncle Maddio’s pizzas are completely customizable, made-to-order, and served up in just seven minutes for under $7. Uncle Maddio’s offers four pizza sizes, three types of crusts, including gluten-free, six sauces, and 48 fresh toppings, many vegan, organic, and hormone-free. The freshest and largest menu in the category, Uncle Maddio’s also serves toasted paninis and gourmet salads -- all prepared with locally sourced ingredients and salad dressings that are made daily. Based in Atlanta, Uncle Maddio’s management team is the most experienced in the fast casual pizza category. Uncle Maddio’s has targeted Georgia, Alabama, Florida, Louisiana, Mississippi, Arkansas, Kentucky, North Carolina, South Carolina, Texas, Colorado, Tennessee, and Virginia.
Ellen Weaver Hartman
APR, Fellow PRSA
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