DQ® Treat Store Opens in Laramie

The Dairy Queen® System Brings Newest Treat Concept to the City

October 31, 2013 // Franchising.com // LARAMIE, Wyo. - The Dairy Queen® system always has been about sharing smiles and stories. Now the treat category leader and one of the leaders in quick-service restaurants has opened its newest, most exciting treat concept, a DQ® Treat store in Laramie. The store offers all of the amazing Dairy Queen soft-serve treats and cakes as well as Orange Julius® products, including an array of fruit beverages and smoothies. Located inside of the Walmart at 4308 East Grand Avenue, the 420 square-foot restaurant employs a staff of 10.

"I am thrilled about the opening of the DQ Treat store in Laramie and am ready to serve our customers," said new operator Brock Boedecker, who operates two additional DQ stores. "The Dairy Queen system is the world-wide treat leader, and we’ve paired an innovative and exciting design with a fabulous selection of cravable treats including all of the Dairy Queen and Orange Julius favorites. Our customers will love what we’re bringing to the Laramie community."

The DQ Treat store in Laramie features DQ favorites, such as the iconic Blizzard® Treats, MooLatté® frozen coffee flavored beverages, DQ Cakes and a wide variety of other soft-serve items, as well as the full line of Orange Julius Premium Fruit Smoothies and fruit-blended beverages.

Fans can choose from a variety of fruit-blended beverages including delicious Orange Julius Premium Fruit Smoothies and now Orange Julius Light Smoothies. All Orange Julius Premium Fruit Smoothies, Light Smoothies and Julius® Original drinks are available in eight flavors including Orange, Strawberry, Strawberry Banana, Tripleberry®, Mango Pineapple, Berry Pomegranate, OrangeBerry and Piña Colada, and protein or banana boosts can be added. The Orange Julius Premium Fruit Smoothies are made fresh to order with real fruit blended with low-fat yogurt. The Orange Julius Light Smoothies are 170 calories or less in a small size, contain no artificial sweeteners or flavors and are yogurt-free.

"We are looking to provide the Laramie community with a great treat location, from that morning smoothie to the after-the-movie Blizzard Treat," said Boedecker.

For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 7.3 million friends, and become a friend at facebook.com/dairyqueen.

Laramie DQ Treat store at a glance:

Employees: 10

Square footage: 420 square feet

Hours of operation: 11 a.m. to 10 p.m. daily

Contact Information: Store phone number: 307-742-2011

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 21 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

SOURCE American Dairy Queen Corporation (ADQ)

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