KANSAS CITY, Mo. - (BUSINESS WIRE) - Nov. 13, 2013 - Cooking with alcohol intimidates one in four Americans, according to a new survey by Applebee’s Neighborhood Grill & Bar®, America’s favorite neighborhood grill and bar.
In fact, if it came down to it, men would be more comfortable cutting down their own Christmas trees and women would rather risk making a basket-weave pie crust from scratch before adding spirited flair to their at-home creations. It’s why Applebee’s restaurants are bringing back the popular Spirited Cuisine menu, a collection of dishes infused with the complex flavors of wine, bourbon, beer and now tequila.
"Cooking with alcohol can be a little intimidating for the average foodie," said Applebee’s Vice President of Culinary and Menu Innovation Peter Czizek. "That’s why, as the world’s largest casual dining restaurant, Applebee’s is the perfect place to introduce our Guests to this classic way of cooking uniquely deep and balanced flavors."
Highlighting the menu are two new Spirited options: the Marsala Mushroom Sirloin and Chicken & Shrimp Tequila Tango, along with three other dishes savored by Guests: Double Barrel Whisky Sirloins, Napa Chicken & Portobellos and Brew Pub Pretzels with Beer Cheese Dip. When cooking down the alcohol, all five entrees are left with the sort of cool or savory complex flavors that tantalize taste buds.
The survey found further comedic confusion and hesitation on the part of the public when it comes to cooking with alcohol.
Also returning is Christian Delpech, the world’s premier flair bartender and face of last year’s Spirited Cuisine campaign. Delpech will once again perform expert aerial flips with bottles, utensils and ingredients in a series of television ads for Applebee’s.
Guests can savor the Spirited Cuisine flavors for a limited time at their local neighborhood Applebee’s restaurant.
Applebee’s (www.applebees.com) is the world’s largest casual dining chain, with approximately 2,000 locations in 49 states, 15 countries and one U.S. territory. Based in Kansas City, Mo., Applebee’s restaurant takes pride in providing a welcoming, neighborhood environment where everyone can enjoy the dining experience. Applebee’s Neighborhood Grill & Bar® is a DineEquity, Inc. (NYSE:DIN) brand, and is franchised and operated by Applebee’s International, Inc. and its affiliates.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131113005435/en/