November 14, 2013 // Franchising.com // NEW YORK - David Coba, President of European Wax Center (EWC), the leader in the beauty and waxing industry, announced today the record breaking signing of over 530 franchises nationwide. This makes EWC one of the fastest growing beauty services brand groups in America.
"We are excited to expand our footprint and be able to service more guests throughout the country. EWC is all about a new level of gorgeous skin and we remain dedicated to challenging our network of franchisees to continue bringing our guests premier quality services and luxury beauty products at affordable prices," said David Coba, co-founder of EWC.
European Wax Center is the absolute brand leader in the waxing services category, with closest competitor operating just over thirty locations. Once family-run waxing salon, EWC has seen remarkable growth in the past five years, expanding from six locations to over five hundred and thirty. European Wax Center prides itself in providing superior waxing service at an accessible rate for all with rates ranging from $9 to $60 per service.
Exceptional customer care and premium quality services performed by EWC’s knowledgeable wax experts have earned recognition and the trust of thousands of women and men across the country. The brand focuses on making the process of waxing as comfortable as ever before by using all natural COMFORT WAX™ and the 4 Steps to Gorgeous™ process -- Cleanse, Prepare, Wax, Rejuvenate. EWC enables guests to transform their appearances in a very short time, living up to its motto "Walk In, Strut Out."
The beauty services group is on track to service over 4.4 million guests in 2013 alone, a 12,000% increase since opening their first location in 2004, further proving its dominant position in this growing industry.
The waxing category has experienced extreme growth in the beauty market in the past several years. Thirty million of the U.S. population age 18+ are waxers, 27.5 million of them are out of home waxers, according to statistics released in 2012. This beauty services industry is on the rise and European Wax Center is looking forward to continue establishing its brand as the category leader and revealing more gorgeous and healthy skin across America.
European Wax Center was founded by siblings David Coba, Joshua Coba and Jessica Coba in 2004, and is now recognized as a leader in comfortable and healthy body waxing. The Cobas developed the ultimate wax experience that features the all natural COMFORT WAX™ developed in Paris and the 4 Steps to Gorgeous™ process -- Cleanse, Prepare, Wax, Rejuvenate. As well, features include a clean, professional environment, full-privacy Wax Suites, and exceptional service exclusively for EWC guests. Now, luxurious waxing can be incorporated into everyone's regular skincare regime. European Wax Center enables everyone to feel pampered, beautiful and sexy. For more information about European Wax Center or to inquire about owning a franchise log onto waxcenter.com or like us on Facebook at http://www.facebook.com/EuropeanWax and twitter @EuropeanWax.
SOURCE European Wax Center
Michelle Corbin Hillman