November 15, 2013 // Franchising.com // LOUISVILLE, KY - Yum! Brands (NYSE: YUM), the parent company of KFC, Pizza Hut and Taco Bell, announced today that it is directing $1.5 million from its World Hunger Relief global effort to provide food to families affected by the recent typhoon in the Philippines. The funds will help the United Nations World Food Programme (WFP) feed those in urgent need of food assistance.
Typhoon Haiyan devastated the impoverished nation of 96 million people. According to the National Disaster Risk Reduction and Management Council, 9.6 million people are affected across 41 provinces, with more than 615,000 people displaced. These preliminary figures will likely increase as more information becomes available.
"The situation in the Philippines is devastating and our sympathies go out to everyone impacted by the typhoon," said David Novak, Chairman and CEO, Yum! Brands, Inc., "The $1.5 million that we are sending will provide more than six million meals to those in need."
The WFP is on the ground in the Philippines providing much needed assistance to those affected in the region. Their efforts will ensure that 2.5 million people receive food, logistics and emergency telecommunications over the next six months. To support WFP’s relief effort, please visit: www.wfp.org/typhoon.
"Because the early days of a disaster response are so critical in saving lives, these additional resources from Yum! will help ensure we can reach those who need assistance most," says WFP Philippines Country Director Praveen Agrawal. "This donation at this particular moment will help avert hunger in people who have already suffered so much – and it shows the important role the private sector can play in alleviating hunger."
With more than 385 restaurants in the Philippines, Yum! is providing up to $50,000 through its Yum! Family Fund to help employees and their families affected by the storm get assistance and rebuild their lives.
Yum! Brands’ World Hunger Relief effort is the world’s largest private sector hunger relief initiative, spanning more than 130 countries and territories, 40,000 KFC, Pizza Hut and Taco Bell restaurants and nearly 1.5 million employees, to raise awareness, volunteerism and funds for WFP and other hunger relief agencies. To date, Yum! has raised more than $150 million resulting in more than 600 million meals and saving the lives of millions of people in remote corners of the world.
Yum! Brands, Inc., based in Louisville, Kentucky, has 40,000 restaurants in more than 130 countries and territories. Yum! is ranked #201 on the Fortune 500 List and generated revenues of over $13 billion in 2012 and in 2013 was named among the top 100 Corporate Citizens by Corporate Responsibility Magazine. The Company's restaurant brands - KFC, Pizza Hut and Taco Bell - are the global leaders of the chicken, pizza and Mexican-style food categories. Outside the United States, the Yum! Brands system opened approximately five new restaurants each day of the year, making it a leader in international retail development. The Company has consistently been recognized for its consistent shareholder returns, diversity leadership, community giving and recognition culture.
SOURCE Yum! Brands