Weight Watchers Cooks Up A Competition With ABC's "The Chew"
Culinary Professionals Will Face Off For The Chance To Win $75,000 Consulting Agreement With Weight Watchers
NEW YORK - Nov. 18, 2013 // PRNewswire // - Weight Watchers International, Inc. (NYSE: WTW) today unveiled a partnership with ABC'S food and lifestyle show.
"The Chew" to host the competition: "The Chew Search for the Weight Watchers Chef." The winner will be an enthusiastic culinary professional with a passion for making great tasting food that can support a healthy lifestyle.
As part of the competition, entrants will enter on TheChew.com. Six talented and experienced culinary professionals will be selected to appear on "The Chew" to showcase their skills in developing and preparing healthy, delicious dishes. But only one contestant will win a $75,000, one-year consulting contract with Weight Watchers as the Weight Watchers Chef.
"Weight Watchers believes living a healthy lifestyle includes enjoying delicious meals every day," said Cheryl Callan, Senior Vice President, Marketing, Weight Watchers North America. "We know there are many culinary professionals out there who are as passionate as we are about supporting healthy lifestyles with great tasting food. We look forward to working with 'The Chew' to find our first-ever Weight Watchers Chef, someone with fresh and creative ideas coupled with an unmatched enthusiasm for Weight Watchers."
"The Chew is excited to team up with Weight Watchers to help find their first-ever chef," said Gordon Elliott, executive producer of "The Chew." "Our show prides itself on giving viewers easy, affordable and delicious recipes every day so working together is a perfect collaboration."
As the Weight Watchers Chef, the winner may provide a range of ideas and inspiration – from recipes to tips and tricks – to the Weight Watchers community and anyone who simply loves amazingly delicious and good-for-you food. Whether they've graduated from or taught at a culinary school, cooked in restaurants, served as a private chef or caterer, or worked as a recipe developer, culinary professionals of all kinds with a love for creating delicious, healthy meals are encouraged to enter.
Upload your culinary resume and a short video introducing yourself, describing how great tasting food can support a healthy lifestyle and demonstrating how to make an indulgent dish healthier.
Visit TheChew.com through December 8 for more information, including the complete contest rules and eligibility requirements.
The Cook-Off Competition
Beginning January 15, "The Chew Search for the Weight Watchers Chef" will feature themed culinary challenges during which the finalists must impress the judges with great-tasting, healthy recipes. The judging panel will be comprised of "The Chew" co-hosts and a Weight Watchers representative. The finalists will battle it out in a tournament-style competition, leaving just the top competitors to face off in the finale for the grand prize.
About Weight Watchers International, Inc.
Weight Watchers International, Inc. is the world's leading provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds more than 40,000 meetings each week where members receive group support and learn about healthy eating patterns, behavior modification and physical activity. WeightWatchers.com provides innovative, subscription weight management products over the Internet and is the leading Internet-based weight management provider in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control. For more information about Weight Watchers, visit WeightWatchers.com.
About "The Chew"
Celebrating and exploring life through food, "The Chew" is an innovative and groundbreaking daytime series co-hosted by a dynamic group of engaging, fun, relatable experts in food, lifestyle, and entertaining. Produced by Gordon Elliott's Chew Productions for the ABC Television Network, "The Chew" serves up everything food -- from cooking and home entertaining to food trends, restaurants, holidays and more -- all aimed at making life better, fuller and more fun. Featuring celebrity chefs Mario Batali, Michael Symon, and Carla Hall, entertaining expert Clinton Kelly and health and wellness enthusiast Daphne Oz, "The Chew" is a leap forward into a delicious new kind of lifestyle series.
SOURCE Weight Watchers International, Inc.
Comments:comments powered by Disqus
- Expansions & Growth
- Financial & Earnings Claims
- Mergers & Acquisitions
- Personnel Changes
- General Announcements
- Conferences & Events
- Product Announcements
- Media Coverage
- Strategic Alliances