DQ® Treat Store Opens First Location in San Dimas

The Dairy Queen® System Brings Newest Treat Concept to the City

San Dimas, Calif. - Nov. 11, 2013 - The Dairy Queen® system always has been about sharing smiles and stories. Now the treat category leader and one of the leaders in quick-service restaurants has opened its newest, most exciting treat concept, a DQ® Treat store in San Dimas. The location offers all of the amazing Dairy Queen soft-serve treats and cakes as well as Orange Julius products, including an array of fruit beverages and smoothies. In addition, the store also will serve Dairy Queen signature Iron Grilled Sandwiches as well as hot dogs. Located at 667 W. Arrow Highway, the 1,800 square-foot restaurant employs a staff of 30.

"I am thrilled about the opening of the first DQ Treat store in San Dimas and am ready to serve our customers," said new operator Mary Layman. "The Dairy Queen system is the world-wide treat leader, and we’ve paired an innovative exciting design with a fabulous selection of cravable treats including all of the Dairy Queen and Orange Julius favorites, as well as enticing new menu items. Our customers will love what we’re bringing to the San Dimas community."

The DQ Treat store in San Dimas features DQ favorites, such as the iconic Blizzard® Treats, MooLatté® frozen coffee-flavored beverages, DQ Cakes and a wide variety of other soft-serve items, as well as the full line of Orange Julius Premium Fruit Smoothies and fruit-blended beverages.

Fans can choose from a variety of Orange Julius fruit-blended beverages. All Orange Julius Premium Fruit Smoothies, Light Smoothies and Julius® Original drinks are available in eight flavors including Orange, Strawberry, Strawberry Banana, Tripleberry®, Mango Pineapple, Berry Pomegranate, OrangeBerry and Piña Colada, and protein or banana boosts can be added. The Orange Julius Premium Fruit Smoothies are made fresh-to-order with real fruit blended with low-fat yogurt. The Orange Julius Light Smoothies are 170 calories or less in a small size, contain no artificial sweeteners or flavors and are yogurt-free.

The DQ system’s value meal, $5 Buck Lunch, is available daily from 11 a.m. to 4 p.m. at participating locations. The San Dimas DQ Treat Store offers the Chili Cheese Dog combo, which is served with potato chips, a beverage and choice of a sundae. For just $1 more, fans also will have the option to upgrade their small sundae to a small Blizzard® Treat. The offer may vary in Texas.

"We are looking to providing the San Dimas community with a great treat location, from that morning smoothie to the after-the-movie Blizzard Treat," said Layman.

For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 7.4 million friends, and become a friend at facebook.com/dairyqueen.

San Dimas DQ Treat store at a glance:

Employees: 30

Square footage: 1,800 square feet

Interior seating: 26

Hours of operation: Sunday-Thursday 10:30 a.m. to 10:30 p.m.; Friday-Saturday 10:30 a.m. to 11 p.m.

Contact Information: Store phone number: 909-599-6737

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 21 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

SOURCE American Dairy Queen Corporation 

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