Coverall Named a "Top 50 Franchise for Minorities"

Commercial cleaning franchisor recognized by USA Today's Franchising Today

DEERFIELD BEACH, Fla. - Nov. 19, 2013 // PRNewswire // - Coverall Health-Based Cleaning System®, a leading franchisor of commercial cleaning businesses, has been named to the "50 Top Franchises for Minorities" list compiled by the National Minority Franchise Initiative (NMFI).

Unlike many cleaning businesses strictly focused on cleaning for appearance, Coverall's® Program is designed to help improve the cleanliness, health and wellness of facilities ranging from offices to healthcare, an important distinction for Coverall Franchisees in the marketplace.

For seven years, NMFI has analyzed the progress of minorities within the franchising community through its annual survey. In their results they have found minority representation in the franchise industry is continuing to grow. According to the survey, of the more than 9,000 Coverall franchise units, 86 percent are minority-owned.

"We are proud of our diverse franchise owner community and are pleased to be recognized for the support Coverall provides these entrepreneurs as they build their businesses," said CEO Rick Ascolese. "We have proven business tools, but it's the entrepreneurial spirit and drive of our independent franchise owners that make Coverall a leading franchisor in commercial cleaning."

"The steady increase in minority representation in franchising, especially among Hispanics and Asian-Americans, over the last several years is very encouraging," stated Rob Bond, founder of NMFI and president of the World Franchising Network. "It certainly is evidence of minorities' intrinsic values and work ethic. In addition, franchisors continue to make a concerted effort to reach out to minorities, which is ultimately highly-beneficial in the long-run to all parties involved."

In addition to the NMFI recognition, Coverall has earned numerous rankings throughout 2013, including Franchise Times Top 200 Company, USA Today-Franchising Today Top 50 Franchises for Veterans, Bond's Top 100 Franchises and Entrepreneur Magazine's 34th Annual Franchise 500.

About Coverall Health-Based Cleaning System

Founded in 1985, Coverall offers motivated entrepreneurs the opportunity to independently own and operate franchised commercial cleaning businesses using the Coverall® brand and System. In 2008, the company launched its Coverall Health-Based Cleaning System® Program with an emphasis on helping to improve the cleanliness, health and wellness of facilities. This unique Program combines environmentally friendly and innovative cleaning technologies and tools, hospital-grade disinfectants, professional training programs, customer support and communication, and a passion for healthy cleaning to do one thing: remove the maximum amount of dirt and germs as efficiently as possible. Today, the Coverall® Program, implemented by independently owned and operated franchised businesses, is the first choice in cleaning for offices, medical offices and healthcare facilities, ambulatory surgery centers, schools, daycares, retail businesses, restaurants, manufacturing plants, auto dealerships, religious centers, fitness centers and other businesses. For more information, visit www.coverall.com

Contact:

The Lavidge Company

Marcia Scott
mscott@lavidge.com
480-998-2600

Greg Sexton
gsexton@lavidge.com
480-998-2600

SOURCE Coverall

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