November 20, 2013 // Franchising.com // MADISON, N.J. - ERA Real Estate, a global real estate franchising leader, today announced the affiliation of RE/MAX North Properties in the greater Chattanooga area. With one office and 20 agents, the firm will now do business as ERA Blue Key Properties.
Led by Sheila Shipley and her son Aaron Shipley, ERA Blue Key Properties serves the growing Chattanooga region which is widely known for its recent riverfront redevelopment initiative as well as its commitment to sustainability, walkability and livability. Last year, the residential brokerage serving Tennessee and Georgia was responsible for $55 million in total sales volume.
"The addition of ERA Blue Key Properties to the ERA® system marks entry into a new market for our brand," said Charlie Young, president and CEO of ERA Real Estate. "The economic renaissance of the Chattanooga region creates tremendous potential for growth in the real estate sector and I am confident that under Sheila and Aaron’s leadership, the firm will capitalize on these opportunities."
"As we looked to enhance our presence in this growing market, we knew we needed to tap into the innovative solutions that ERA Real Estate provides to its affiliates," said Sheila Shipley, broker and co-owner of ERA Blue Key Properties. "As a member of the ERA system, we can leverage cutting edge training programs, a robust lead management platform and an expanded referral network to fuel growth and expand our footprint. We also become part of a uniquely collaborative community that is unlike any in the industry."
ERA Real Estate is an innovative franchising leader in the residential real estate industry with 40 years of experience in developing consumer-oriented products and services. The ERA network includes approximately 31,000 brokers and sales associates and approximately 2,300 offices throughout the United States and 35 countries and territories. Each office is independently owned and operated. ERA Real Estate is a subsidiary of Realogy Holdings Corp. (NYSE:RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
SOURCE ERA Real Estate