Menchie's Opens First China Location

November 20, 2013 // Franchising.com // ENCINO, CA - Menchie’s, North America’s largest self-serve frozen yogurt franchise, continues to grow its international presence, opening its newest location in Guangzhou, China. Located in a prime business area, the Guangzhou store is the frozen yogurt brand’s first unit in the country.

Opening in South China’s flagship shopping center, the Guangzhou store is an ideal location for tourists and locals alike. Menchie’s master franchisor for China is slated to open 180 Menchie’s locations over the next five years. The brand’s staple yogurt flavors will be offered in China, as well as country-specific flavors to suit the local palette. The fast-growing franchise currently operates more than 360 stores in 12 countries, including 77 internationally and continues to expand at a record pace with 400 units in development. In the coming weeks, Menchie’s will also open its first locations in Singapore, Saudi Arabia and the Dominican Republic.

"As we continue to expand internationally, we know opening a location in the rapidly developing Chinese market is an important step for our brand," said Amit Kleinberger, CEO of Menchie’s. "We look forward to globalizing the frozen yogurt industry with our unique concept and spreading smiles to our international fans."

As the global leader in the frozen yogurt market, all Menchie’s locations provide best-in-class products, world-class service and an unparalleled experience that is welcoming and fun. Menchie’s invites guests to mix and match their favorite yogurt flavors with delicious toppings to create unlimited combinations, ensuring happiness in every cup. The rapidly growing international brand was recently featured on the two-time Emmy award winning CBS reality series "Undercover Boss." For more information regarding Menchie’s, including store locations or franchising opportunities, please visit www.menchies.com.

About Menchie’s

Menchie’s creates lasting memories by creating an unparalleled guest experience with a mission to make every guest smile. Menchie’s is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With more than 360 stores, the franchise has locations open in the United States, Canada, Japan, Australia, Puerto Rico, Israel, Guam and Jordan. Menchie’s expects to celebrate 500 open stores in 2014. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of "smiley" California cows, which have not been treated with artificial growth hormones (rBST). Menchie’s frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association.

SOURCE Menchie’s

Contact:

Nancy Cheng
Konnect Public Relations
O: 213.988.8344
F: 213.988.8345
C: 626.678.5840
ncheng@konnect-pr.com

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