Planet Fitness Offers Special Black Friday Deal For PF Black Card® Membership

Sign Up for the PF Black Card between Nov. 29 and Dec. 1 and Don't Pay Anything Until 2014

NEWINGTON, N.H. - Nov. 22, 2013 // PRNewswire // - To celebrate Black Friday, Planet Fitness, the innovative health club franchise known for its Judgement Free Zone® and affordable prices, has announced a special deal on its premium PF Black Card® membership.

Beginning Black Friday on November 29 through Sunday, December 1, anyone who signs up for the PF Black Card membership, at participating locations or online, will not pay anything until January 2014.

Planet Fitness prides itself on providing a non-intimidating environment at extremely affordable prices. All memberships include access to premium quality cardio and strength equipment, unlimited small group fitness instruction by a certified trainer through the PE @ PF® program, access to spacious locker rooms complete with showers and day lockers, and much more.

The PF Black Card membership is available for only $19.99 a month and also includes access to all 700 clubs in the Planet Fitness chain, as well as use of massage chairs*, Hydro-massage beds* and Total Body enhancement beds*, tanning*, 50 percent off all cooler drinks, and the opportunity to bring a guest every day at no additional charge.

Additionally, beginning Black Friday and throughout the weekend, those who sign up for a basic membership at $10 per month can also enjoy unlimited Black Card benefits for free through December 1. In addition, existing members can upgrade to a PF Black Card for free, or simply utilize the benefits throughout the weekend at no charge.

"The value members receive at Planet Fitness is unmatched by any other health club," said Chris Rondeau, Planet Fitness' chief executive officer. "On Black Friday and throughout the holiday season, we know consumers are looking for great deals, so we're thrilled to offer this special deal on our Black Card membership so people can experience everything we have to offer in our clubs, from a relaxing massage in our massage chairs and Hydro-massage beds, to tanning and the ability to bring a guest for free every single day."

With more than 700 locations nationwide, 4.5 million people have embraced the brand's Judgement Free Zone® philosophy. Planet Fitness is also the proud, exclusive gym sponsor of NBC's The Biggest Loser.

For more information or to join online, visit www.planetfitness.com or follow us on Facebook (www.facebook.com/PlanetFitness) and Twitter (www.twitter.com/PlanetFitness).

*Participating locations only

About Planet Fitness

Founded in 1992 in Dover, N.H., Planet Fitness is now the fastest-growing full size health club franchise in the United States, and has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment called the Judgement Free Zone®.

Planet Fitness has more than 700 locations nationwide and has grown to more than 4.5 million members. The company prides itself on giving people an unbeatable value, top-notch facilities, and an atmosphere that focuses on the needs of occasional or first-time gym users rather than hard-core fitness fanatics. All Planet Fitness clubs feature a wide selection of brand-name cardio and strength equipment, and provide unlimited fitness instruction with all memberships.

Planet Fitness is a national brand partner of NBC's The Biggest Loser®. For more information visit, www.PlanetFitness.com.

Contact:

McCall Gosselin
Planet Fitness
Director of Public Relations
603-750-0001 x199
McCall.Gosselin@pfnolunks.com

SOURCE Planet Fitness

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