Auntie Anne's(R) Offers "Cups of Cheer" Nationwide: Soft Pretzel Icon Promotes Portable Products This Holiday Season

LANCASTER, Pa. - Nov. 25, 2013 // GLOBE NEWSWIRE // - Just in time for the holidays, Auntie Anne's(R) is promoting its portable pretzel products at its more than 1,100 U.S. locations. As the world's largest hand-rolled soft pretzel chain, Auntie Anne's will celebrate the holiday season by spreading "Cups of Cheer" with their bite-sized, freshly baked, "mini" line of pretzel products. It's the pretzel perfect pick-me-up for shoppers and travelers on the go.

Available system-wide, these "Cups of Cheer" feature Auntie Anne's new Mini Pretzel Dogs, as well as a line of Pretzel Nuggets in three flavors. In addition to the Original and Cinnamon Sugar Nuggets, Auntie Anne's is bringing back the powdered sugar-covered Snowball Pretzel Nuggets as a limited-time offer. The LTO Snowball Pretzel Nuggets will be available in stores through Jan. 5, 2014. The additional products will continue to be required menu items.

"Auntie Anne's understands that shoppers and travelers are looking for an easy, yet appetizing snack to keep them fueled during the holidays," said Heather Neary, Auntie Anne's chief marketing officer. "After a seasonal launch in 2012 that earned positive customer feedback, we decided to bring the Snowball Pretzel Nuggets back this holiday season as part of a campaign focused on offering portable, tasty snacks for our on-the-go guests. We look forward to another successful holiday season."

Auntie Anne's is also looking to spread some holiday cheer in the social media realm. From Dec. 2 -- 13, social media users can visit Auntie Anne's Facebook page to play the "Auntie Anne's 12 Days of Cheer Cup Game." The game will consist of a "follow the cup" fixture in which a Pretzel Nugget is hidden under one of three Auntie Anne's-branded cups, and all three cups are then shuffled. If the user correctly guesses where the Nugget ends up, he or she will be entered for a chance to be one of the daily winners. Prizes for the game range from Beats(TM) headphones, to limited edition t-shirts, to Keurig(R) MINI brewing systems, and more. BEATS is a trademark of Beats Electronics, LLC. Keurig is a registered trademark of Keurig, Inc.

About Auntie Anne's

Auntie Anne's, which started at a farmer's market stand in 1988, mixes, twists, and bakes pretzels to golden brown perfection all day long in full view of guests. With more than 1,430 locations in 48 states and 26 countries, Auntie Anne's can be found in malls and outlet centers, as well as in non-traditional spaces including universities, airports, Walmarts, travel plazas, military bases and the recently-introduced food trucks. It continues to seek entrepreneurs interested in owning Auntie Anne's locations. For more information, visit Auntie Anne's website, franchising website, Facebook page, Twitter or YouTube account. Imagery and video are available upon request.

Contacts:

Patrick Roach
Fishman PR & Marketing
847-945-1300 ext. 230
proach@fishmanpr.com

Kaitlin Scicchitano
PR & Social Media Specialist
717-435-1616
KScicchitano@auntieannesinc.com

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