Stevi B’s Pizza Keeps Restaurant Franchise Investors Lining Up for More

The Family-Friendly Pizza Buffet Franchise Announces Strategic U.S. Expansion Plans

November 25, 2013 // Franchising.com // ATLANTA, Ga. – No matter how you slice it, restaurant franchise investors are hungry for more.

Stevi B’s Pizza, America’s favorite family-friendly pizza buffet concept, today announced a strategic franchising initiative targeting select metropolitan areas nationwide.

"We couldn’t be happier about the momentum behind our brand. We are in prime position to expand with seasoned, community-oriented restaurant owner/operator groups who want to incorporate a winning concept into their portfolios," said Matthew Loney, CEO and president of the Atlanta-based pizza buffet chain. "Stevi B’s Pizza already has tremendous loyalty from families in the markets we serve. Now, the pieces are in place to bring the one and only Stevi B’s Pizza family-friendly experience to even more communities."

Best known for delivering a customizable dining experience that the whole family can enjoy, Stevi B’s Pizza’s well-crafted franchise plans include adding five new franchise units within the next six months. On the verge of celebrating the opening of its 50th unit in early 2014, the company projects reaching 100 new units by 2018, with a focus on expanding its presence from its core Southeastern U.S. base.

The growth strategy has the full support of Argonne Capital Group, one of the most prestigious private investment firms in the country. Best known for making restaurant concepts such as Applebees, IHOP and Krystal household names throughout the Southeast, the firm recognized the value of Stevi B’s Pizza. In 2008, Argonne acquired the brand and has doubled the size of the company’s footprint.

"Stevi B’s Pizza is in a league of its own," added Lee Zimmerman, director of new store development for the pizza buffet concept. "The quality of our pizza surpasses others in our segment, we have a proven brand with more than 15 years of building a phenomenal fan base, the environment is unlike any other, and, most importantly, the performance of our restaurants has been solid amid a challenging economic climate."

These unique differentiators are combined with a steadfast commitment to the community. Through school partnerships, Little League sponsorships and community events, Stevi B’s Pizza creates the neighborhood feel that brings its customers back and drives loyalty among brand advocates. Fundraising partnerships with the community-based groups have proven to generate customer traffic to the restaurants throughout the week. They have positioned Stevi B’s Pizza as the neighborhood gathering spot for countless community organizations.

"We cherish our uniqueness, and that can be seen in our family-friendly environment and on our menu. There’s no denying that these factors have helped Stevi B’s Pizza earn the respect and attention of serious players in the restaurant industry. The brand’s performance speaks for itself," added Loney. "We’ll grow our unit count by nearly 20 percent in 2013, and 2014 stands to be an even larger growth phase."

Stevi B's Pizza stretches across ten states, with seven corporate and 41 franchised locations. In addition to opening a new restaurant in Madison, Ala. early next month, the brand projects to open new units early next year in metro Atlanta and Savannah, Ga.

"As we grow and evolve, the value we provide our customers will never change," said Zimmerman. "The feeling you get when you walk through the door of a Stevi B’s Pizza Buffet is unmistakable and we will not let that get away from us. We provide the wholesome atmosphere families crave."

The Stevi B’s Pizza menu offerings include an assortment of high-quality pizzas, salads, bread sticks and desserts that are made from fresh ingredients. The buffet has something for everyone in the family, from the brand’s signature Loaded Baked Potato, Hot Wing or Mac and Cheese Pizzas to the new Thin Crust Greek and Chicken Pesto options.

Stevi B’s Pizza stays on the cutting edge of tastes and culinary trends with new menu introductions, such as its whole-wheat crust, which is available for any pizza. Given the array of options, parents can feel confident about their choice to dine at Stevi B’s Pizza with their entire family, eating well and providing the kids an outlet to let loose. The game room is a huge hit with kids.

About Stevi B’s Pizza

Stevi B’s Pizza is your neighborhood’s favorite place to enjoy pizza together. Founded in 1996 by two brothers, the pizza buffet chain began as a single restaurant offering families high quality pizza, desserts and salad at a great value.

The popularity of the original restaurant drove the brothers to begin franchising in 1999. In 2008, Argonne Capital Group, a highly distinguished private investment firm, recognized the value of the brand and acquired it, catapulting it onto the national restaurant scene. Today, Stevi B's Pizza stretches across ten states, with seven corporate and 41 franchised locations.

To learn more about Stevi B’s Pizza, visit http://stevibs.com. For information on available franchise opportunities, visit http://www.stevibsfranchise.com, call 770-514-7783 or email franchise@stevibs.com.

SOURCE Stevi B’s Pizza

Contact:

Rosie Gillam
All Points Public Relations
rgillam@allpointspr.com
(847) 897-7470 x 486

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