November 27, 2013 // Franchising.com // Jeddah, Kingdom of Saudi Arabia - IHG (InterContinental Hotels Group) has signed a 15 year management agreement with Al Andalus Property for a Staybridge Suites hotel in Jeddah, Kingdom of Saudi Arabia.
Staybridge Suites Al Andalus Mall is due to be the first Staybridge Suites property to open in Saudi Arabia. The announcement follows closely after IHG announced plans for a Staybridge Suites property on Hira Street in Jeddah, demonstrating the increasing demand for extended stay properties in this important commercial hub. These two Jeddah properties mark the entrance of the Staybridge Suites brand into Saudi Arabia.
As both a popular leisure destination for Saudi nationals and important commercial hub, attracting the highest proportion of expats in KSA, Jeddah is a growing tourism market with a clear need for varied accommodation and hospitality offerings. This latest deal is demonstrative of Staybridge Suites fast growth projection in the region as it answers significant demand from across KSA and the Middle East for internationally recognised extended stay hotel brands.
Construction is already underway on the 164-key Staybridge Suites Al Andalus Mall, which will be positioned in Al Andalus Square, currently under development on Kind Abdullah Street in the heart of the new city centre. Once complete, the square will be a major landmark in this densely populated part of the city.
Pascal Gauvin, Chief Operating Officer, India, Middle East & Africa, IHG commented: “Jeddah is a booming domestic leisure destination in Saudi Arabia, and we expect its popularity to be compounded further by the redevelopment of the Corniche area and by major investments in the city’s airport. Demand for extended stay apartments is high and we see a strong future ahead for Staybridge Suites in Jeddah and Saudi Arabia.”
Hathal Alutaibi, Director of Marketing & Business Development, Al Andalus Property, added: “Al Andalus Square is an exciting development ideally positioned for business, leisure and religious tourists in the Jeddah’s new city centre. As an internationally recognised extended stay property, Staybridge Suites will be an attractive prospect for many travellers to Jeddah who are looking for a spacious extended stay apartment style suite in a hotel that understands their individual needs.”
The Staybridge Suites brand launched in 1998 and the first Staybridge Suites in the Middle East opened in Cairo in 2008 and is expanding rapidly across the Middle East with seven properties in the pipeline.
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of nine hotel brands, including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE™ Hotels & Resorts.
IHG manages IHG® Rewards Club, the world’s first and largest hotel loyalty programme with over 76 million members worldwide. The programme was relaunched in July 2013, offering enhanced benefits for members including free internet for Elites across all hotels, globally.
IHG franchises, leases, manages or owns over 4,600 hotels and 679,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.
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SOURCE IHG (InterContinental Hotels Group)
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