CHARLOTTE, N.C. - Dec. 5, 2013 // GLOBE NEWSWIRE // - Former Carolina Panther and current NFL player Everette Brown opened the first Tropical Smoothie Cafe in Charlotte in late November, marking the beginning of the food-and-smoothie franchise's aggressive expansion plans to develop 15 locations in the Charlotte area within the coming years.
Brown, who was drafted by the Panthers in 2009 and now plays for the Dallas Cowboys, opened the city's initial Tropical Smoothie Cafe in Midtown Charlotte in the Metropolitan retail center on November 25. The North Carolina native was introduced to the brand while playing football at Florida State University, and quickly became a regular customer, saying the healthier menu items supported his athletic lifestyle.
"As an athlete, I understand the importance of eating healthy, which is why I've been a big fan of Tropical Smoothie Cafe since my college ball days," said Brown. "I'm excited to share the healthier food and delicious smoothies with the active community in Charlotte. My fiance and I have made Charlotte our home base, and of course I lived here while playing for the Panthers, so opening this restaurant was extra special for me."
The entrance into Charlotte is part of the 357-unit brand's overall growth strategy to open 53 additional locations throughout the U.S. in 2014. The company is currently seeking local franchise partners to develop up to 15 locations throughout the greater Charlotte area. Tropical Smoothie Cafe decided to focus on Charlotte as a key growth market in response to increasing local demand for healthier food options as well as the strong performance of nearby locations in South Carolina.
"Tropical Smoothie Cafe wants to partner with franchisees who believe in our 'eat better, feel better' mantra, and who better matches that profile than Everette Brown, an active NFL player?" said Mike Rotondo, CEO of Tropical Smoothie Cafe. "We are confident consumers in Charlotte will enjoy our better-for-you options, and we look forward to growing our brand presence here in the years to come."
The unrivaled brand positioning of "healthy food with a tropical twist" has catapulted Tropical Smoothie Cafe to the forefront of the quick-casual segment. By pairing made-to-order smoothies with healthy, innovative menu items, Tropical Smoothie Cafe appeals to a broad consumer base during all dayparts. With system-wide revenue approximately split between smoothie and food purchases, the two-in-one business model has led to strong sales with average unit volumes in excess of $500,000.
To inquire about franchise opportunities, visit www.tropicalsmoothiefranchise.com. For locations and general information, visit www.tropicalsmoothiecafe.com.
Established in 1997, Tropical Smoothie Cafe has taken the smoothie concept to the next level by offering diners a healthy alternative to typical fast food. The concept, which introduced food in 1999, provides consumers with a variety of high-quality real-fruit smoothies, specialty wraps, sandwiches, grilled flatbreads and salads. The company also caters. Tropical Smoothie Cafe includes menu options for breakfast, lunch and dinner. For several consecutive years, Tropical Smoothie Cafe has been included in Entrepreneur magazine's "Franchise 500" list as well as ranked in the publication's "America's Top Global" franchise category. Tropical Smoothie Cafe has more than 355 locations open in the United States, with an additional 46 currently in development. For information about franchising opportunities, visit www.tropicalsmoothiefranchise.com. For more information about Tropical Smoothie Cafe, visit www.tropicalsmoothiecafe.com.
SOURCE Tropical Smoothie Cafe
Fishman Public Relations