Four Agencies Emerge as Finalists In Papa John's Advertising Agency Review

LOUISVILLE, Ky. - December 10, 2013 - (BUSINESS WIRE) - After receiving requests from more than 60 agencies to participate in its agency review, Papa John's International, the world's third-largest pizza delivery company, today announced four finalists have emerged to be its creative agency of record: Arnold Worldwide, based in Boston; Doner, headquartered in Detroit; BBDO and Grey, both based in New York City.

"These four agencies were chosen as finalists based on their creativity and integration, QSR experience and record of winning for their clients," said Bob Kraut, Papa John's CMO.

Papa John's initiated the search, which is set to conclude in Q1, 2014, to ensure it has the right resources to help the brand achieve its next level of growth. The incumbent, ZGroup Advertising, is not defending the creative portion of the account. ZGroup retains media planning/ buying and co-op marketing duties.

Papa John's spent about $120 million in major measured media last year, compared to $105 million in 2011, per Kantar Media. Ad spending in the first half of 2013 was almost $60 million.

NJS Consulting, an independent advertising consulting firm, is assisting with the selection process.

About Papa John's International, Inc.

Headquartered in Louisville, Kentucky, Papa John's International, Inc. (NASDAQ: PZZA) is the world's third largest pizza delivery company. For 12 of the past 14 years, consumers have rated Papa John's No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John's is the Official Pizza Sponsor of the National Football League and Super Bowl XLVIII. For more information about the company or to order pizza online, visit Papa John's at www.papajohns.com, or visit us on Facebook at www.facebook.com/PapaJohns, or on Twitter at http://twitter.com/PapaJohns.

SOURCE Papa John's International, Inc.

Contact:

Papa John's International, Inc.

Darryl Carr
502-261-4318
Director, Corporate Communications
Darryl_Carr@papajohns.com

Source: Papa John's International, Inc.

News Provided by Acquire Media

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

SiempreTax
SiempreTax+ is a low-investment tax franchise opportunity. SiempreTax+ specializes in tax return preparation for individuals and small businesses in...
Gloria Jean's Coffees
Gloria Jean's is known for its range of boldly flavored coffees and signature beverages. For nearly four decades, we have continued to innovate and...
la Madeleine
Things don't get much better than breakfast at la Madeleine--unless, of course, it's lunch or dinner.
Dogtopia
DogtopiaĀ® is your one-stop shop for award-winning dog daycare, boarding and spa services.
Sbarro, LLC
An award-winning franchise company, Sbarro is known for selling XL NY pizza by the slice with dough made in-house daily & 100% Whole Milk...
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.